Tag Archives: AOCS

A Slight Change of Course

Since my presentation to the American Oil Chemists’ Society at the end of April, I’ve been seeking out other engagements to talk about using social media for managing communities within an enterprise. All of my experience heretofore has been inside the firewall of a large (very large) aerospace corporation, and it was the essence of my presentation to the AOCS.

I haven’t been actually hustling engagements; rather I’ve just been suggesting I’m available and that I might have something worthwhile to say. Today, nearly four months later, I finally had the opportunity to present to an organization that could use social media to improve their ability to achieve their goals, which are manifold – but not commercial.

The organization I spoke with today is a local Rotary Club that has two major fund-raisers each year. Originally, I had spoken with my friend and former Manager who, since retiring, has joined this Club and had suggested I might present, about the one I gave to the AOCS. However, after having dinner with the President of the Club it became clear he wanted to at least partially address the difficulty he’d been having with getting the membership to “like” their Fan pages and join and engage with their group page.

So . . . I put this together somewhat hastily and concentrated primarily on the benefits social media provide for communicating and sharing knowledge, as well as addressing the issue of reluctance to participate. I finished with a little info on how its use is disruptive and pointed out how they could use Clayton Christensen‘s concept of Jobs-to-be-done (disruptive innovation is one of his as well) to address the direction they might take their new efforts in.

I also prepared the presentation exclusively using Google Docs; the first time I have ever done that. The only exception is that I imported a couple of slides from my AOCS preso, which I originally prepared using PowerPoint. I also heavily annotated the slides, which I do not normally do, and printed out a copy of them and the notes. However, I did not use them during the presentation. Once I got going I just winged it, which seems to fit my style perfectly. Having the notes kept me from being nervous, but turned out to be mostly superfluous. I only experienced one moment when I couldn’t think of the right word I wanted to make a point, but it came to me reasonably quickly.

So . . . here ’tis. I don’t know how intelligible it is without the notes. Especially considering I made these slides last close to 25 minutes, I believe. I guess having a long history and lots of stories comes in handy when you tend toward loquaciousness. :)

One more thing. I uploaded the .pdf to Slideshare in the early evening and shortly afterward received an email from them that my presentation was the most talked about one on Facebook (where I had shared it) and so they were featuring it on their home page. Frankly, I didn’t see any evidence of the discussion, but the preso had been viewed close to 180 times last I looked, so maybe I’m getting some traction there. Hope you enjoy it.


More of That Lifelong Learning!

The Queen Mary from my hotel window

The Queen Mary Outside My Hotel

I just finished my presentation, the last in a group of three on the subject of social media for the American Oil Chemists’ Society’s meeting in Long Beach, CA. This was a huge event, with about 1500 people and lots of organizations in attendance.

The room was set up for nearly 300 people, but no more than 30 – 40 were in attendance at any one time. I have since learned (and am not in any way surprised to find) that the scientists in the organization are somewhat reticent to adopt social media. Actually, I’m very familiar with the problem and even discussed it in my presentation.

One thing I think I’ve gotten out of this, as a result of going through the process of creating my schpiel and also from my conversations with my co-presenters, who both have businesses they’ve been running for about as long as I was at Rocketdyne, is a clearer understanding of what I may have to offer and can build a viable business around.

Both of them told me nobody’s providing much in the way of education and services designed for the use of social media inside an organization. Both of their presentations were about the value of social media, but they were focused almost entirely on how to use it to either market your organization or to connect with like-minded people in order to build your connections or your personal brand.

After I finished, we sat down for a panel discussion. Frankly, I wasn’t feeling all that good about my efforts, but I do seem to be my own worst critic. However, one of the members of the Society, who has been attending meetings since 1976, got up and said he thought ours was the best session he had ever attended. That felt pretty darn good to hear!

One more bright spot. I was asked to write an article on my subject for their industry publication and expect to hear more about it in the next several days. We’ll see how that goes. I’m glad I put this presentation together and now I’m going to refine it and see if I can find other places who would like me to give it. I’m told there’s a market out there. Now I have to find it.


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