Tag Archives: twitter

“Follow Me” Instagram Photos

Follow Me

Follow Me Instagram Photo by Murad Osmann

So . . . I was sharing an interesting collection of photographs done by a Russian (Murad Osmann) who takes Instagram pictures in parts of the world he visits. Each picture is taken from the perspective of his girlfriend leading him by the hand. They’re each set up nicely to show off some aspect of the countryside, city, village, or familiar tourist location and his girlfriend’s clothing and hair are always different. I’m no fashionista, but it appears to me her hair styles are sometimes related to the location they’re in.

These are really nice photographs and you can see a collection of some of them here. Part of the reason, however, I’m posting this is because, as I was sharing (using a HootSuite widget that allows me to share directly from a web page to numerous social platforms) to Facebook and Twitter, I accidentally sent it here. I meant to send it to my LinkedIn profile. The way this widget shares with WordPress is less than adequate so, rather than just delete the reference, I thought I would share more fully. The pics are pretty interesting.


Get Out There And Buy The Book Already!

Books for Sale

Go ahead. Splurge. Buy the book already!

Once I started blogging, which was quite some time ago, I became an author. Truth to tell, I’ve been something of an author virtually all of my life. I just haven’t ever thought of it in terms other than how it served whatever organization I happened to be working for. Whether it was writing advertising copy for my family’s business or my cousin’s wine store, publishing a newsletter in exchange for free range balls and rounds of golf at Simi Hills (that’s how I could afford to learn, starting at 46), or producing a monthly newsletter for the Knowledge Management team at Pratt & Whitney Rocketdyne, I’ve been an author for a lot longer than I give myself credit.

Now that I’m planning on ramping up my writing efforts, including offering my services as an editor and proof reader, I’m starting to think a lot more in terms of what it takes; what my mentality needs to be. I’ve started contacting my connections, the people I got to know over the past six or seven years that I was very active in Social Business (formerly called Enterprise 2.0) and social media in general.

One of the folks I contacted and have communicated with is Nilofer Merchant. She recently authored this great post and I think you should read it. She makes some very interesting, important, and accurate (IMO) points about the way we treat authors . . . and artists in general (in my opinion). Here’s an excerpt:

No one knows how to support an author. So, every author feels slighted. And every friend is simply … stumped.

This is because we lack the social conventions for how to support authors. If an entrepreneur shares aKickstarter campaign, you break out the Paypal account because, of course, you want to help someone pursue their passions. If a colleague is doing a breast-cancer walk or leukemia team-in-training run, you know what to do. If a friend loses a parent, you know to send a card or flowers. If someone shares they are having a baby, you slap the dad on the back, wish the new parents luck (and sleep), and find some ridiculously cute outfit to gift.

But what to do when a friend, or even someone you know only on Twitter publishes a book? What if you don’t care about this topic? What if you think you have that domain covered since, you too, are an expert. What if you are just not a reader?

It is perplexing to know what to do since are no norms, mostly because being an author is rare. And – while most people would never want to admit this in public – they would rather be jealous of another person crossing off a bucket list item rather than get excited for them or support them.

But authors do need your help. They need it is small ways and large and since I have several great friends with books in the near future – books worth reading and supporting, I’m going to write a primer for how to support an author.

If you’d like to read further, her suggestions – and the rest of her post – are here. I have to admit being guilty of this myself, though I have purchased far more books than I’ll ever have the time to read . . . unless I become bedridden, and I’m not exactly hoping for that. Help an author. Buy their book. I’m expecting to be begging you on my behalf soon.


The University of Twitterville

I joined Twitter on March 2, 2008; 1678 days ago. I know this because I asked the Internet when I joined. I kind of remembered, but wanted to be sure. I just typed into Google “When did I join Twitter?”. Actually, I didn’t have to finish my sentence. Google finished it for me. I was presented with the following link, http://www.whendidyoujointwitter.com/. I put in my user name and in less than a second I had my answer. A short while later I remembered HootSuite knows when I joined and shares that info quite easily as well. Oh well. It’s good to have choices, eh?

University of Twitterville

The University of Twitterville

At the time I joined I was working for a rather large aerospace company (Pratt & Whitney Rocketdyne, a division of United Technologies), where I had been a member of the Space Shuttle Main Engine team for nearly twenty years. My job at the time, which had changed considerably over the years, was to seek out new technologies for communication and collaboration and determine if we could use them internally to our advantage. I don’t recall when I tweeted for the first time and I just tried a whole bunch of applications which purport to reveal that initial tweet, but none of them can handle the number  I’ve made (18,036 at the moment). My recollection, however, is that it took me nearly six months until I was able to figure out a use case that made sense.

I was never interested in following celebrities and I wasn’t interested in small talk. I was looking for how Twitter could be used for a business to help its people get their work done efficiently and effectively. I think one of the first actual uses I encountered that impressed me was my discovery the team preparing one of the Shuttle Orbiters for its next launch were using it to share status updates in real-time. I had been part of teams that had “stand up” meetings every morning to update each other on the previous day’s activities. These were hugely wasteful exercises made necessary by the limited communication capability at the time. There were many days when only 20% or less of the team needed to be at the meeting, but there was no way to know that until it was over.

With Twitter, I imagined the NASA team being able to follow each other and share their status immediately. The value to this could be, in my estimation, enormous. For instance, if a team member was offsite picking up an item that another member of the team needed to continue working on a particular task, the knowledge that it would be available in four hours could allow them to start a task, knowing that the upstream portion of it was now complete or that a needed component for finishing that task was on its way. There are all kinds of scenarios where not having to wait until the following day saves time. There’s also something to be said merely for the value of one-to-many communication capabilities, which is one of the many value propositions of Twitter.

Unfortunately, I could never get anyone at Rocketdyne to experiment with Twitter as a communications tool, so I had to look for another use case; one that benefitted me but might have broader implications as well. So here’s what I, personally, got out of Twitter and why I think it is so valuable. One of the first people I started following was Tim O’Reilly (@timoreilly). He had written what I found to be the seminal paper on the transition in the Internet from a one-way, broadcast medium to a multi-path, participatory medium. It was entitled “What is Web 2.0“, and reading it had been one of the more enlightening reads of my career. If you haven’t read it, I recommend it highly.

It wasn’t long before I was following quite a few thought leaders. What made all this so incredibly valuable was not merely being able to read their pithy tweets, but also being able to read the papers, columns, and blog posts they provided links to. Thanks to link shortening services like tiny.url and bit.ly, a very long URL could be shortened to less than 25 characters, allowing the author of a tweet to not only share the link, but also to provide a little information on what the subject is. This made it easy to determine if something was going to be of interest to me.

Although I hold a professional degree (Juris Doctorate) and a Masters degree (in Knowledge Management), I am largely an autodidact; a self-learner. I never went to undergraduate school and got into Law School on the strength of my LSAT scores, which I am reasonably certain were high based on my being self-taught and, therefore, fairly well rounded and well educated. I barely made it out of high school, taking an extra semester to finish enough credits to be able to graduate. I’m a lousy student, but a powerful, self-actualized learner.

In my opinion, perhaps in large part because I’m already someone who learns on his own, I found the things I learned – the education I got, if you will – from Twitter was every bit as valuable and useful as what it took for me to get either of those advanced degrees. In some ways I’m pretty certain it was actually better. It was certainly more pleasurable because it was done entirely on my schedule and nothing I studied was superfluous. I can’t say that of any other educational experience I have had in my entire life.

My experience with Twitter, therefore, is analogous to having gone to University; one of my choosing, taught by people I admire and respect, and studied on a schedule completely of my choosing. Tests came in the form of real-life applications both on-the-job at Rocketdyne and in various interactions I had with professional and other organizations and people. I am very grateful to be a proud graduate of the University of Twitterville.

Has Twitter affected you in any appreciable, useful way and, if so, what was it?


Knowledge Management Ain’t Actually Going Anywhere

I completely forgot I had posted this over a year and a half ago. I never actually posted it here, but did post about it and provided a link to it at Content Management Connection. Despite the passage of time since I did post it, I don’t really think much has changed, but I’ll let you be the judge of that.

PS – Click here to see an up-to-date graph and some regional data as well from Google Trends.


Google Trends Graph

Knowledge Management vs. Social Media Searches via Google

As a result of two tweets I just read; one from @SameerPatel and the other from @ralphmercer, I wanted to get a thought down before it recedes forever into the darkest corners of my brain, where I know I will feel the remnants of its presence, but will also never be able to fully recall it.

Based on something Sameer said I went to Google Trends and searched on the terms “Knowledge Management” and “Social Media”. In the past almost two years, with the exception of a large drop at the end of 2009, and a slight dip at what looks like the end of June in 2010, Social Media searches have been steadily increasing. During that same time period, searches for Knowledge Management – which are now less than a fifth of the searches for Social Media have remained arguably steady, with perhaps a bit of a continuous waning.

I suppose some would suggest this portends the eventual death of KM, but I really don’t think that true . . . or even possible. KM has always been based on the belief that we humans are unique in our ability to pass knowledge on to others, as well as to collectively create new knowledge and retain it for future use.

As I had suggested to Ralph, and what he was kind enough to point out in his tweet, is the reality that it’s “very expensive to reacquire knowledge”. This isn’t something anybody wants to do, anymore than they want to produce re-work or scrap. Yet people seem to be mulling over the viability of KM for the future.

I think the reality is two-fold. First, the need for sharing and re-using knowledge or information continues as strong as it’s ever been. What it’s called is of little consequence and, if KM has gotten a bad rep, then let’s move on and call it something else.

Second, I believe a lot of what we mean when we refer to social media is actually the next iteration of KM, insofar as it enhances collaboration, sharing, finding out what others are doing, etc., as well as captures and makes available collective knowledge and wisdom.

So, what do you think? Has KM run its course, or is it just taking on a new “identity” in the form of social media and (something I don’t think I mentioned above) Enterprise 2.0?


Do You “Like” Me?

 

I Sure Do Like This!

 

One of the easiest ways to use Facebook is to “like” the things you actually take the time to read, unless of course either you don’t like what you read or you take even longer to post a comment and engage in conversation. Most of the time you’re probably skimming through stuff your friends or the Fan Pages you’ve “liked” are posting.

You might want to consider clicking the like button for those posts. It’s simple, quick, and goes a long way to let people know you’re actually paying attention. This is especially true of Fan Pages because the admins of those pages have access to Facebook Insights, a set of analytics that tells them if they’re reaching their audience or not. Feedback is one of the things that social is all about, most frequently in the form of some kind of engagement, e.g. comments to blogs, re-tweets, etc.

Clicking on the “like” tag is surely one of the best ways to engage with your friends and the brands and stores you care about. Give it a try. You’ll like it!


The Wisdom of Engagement

Foursquare and Yelp Logos

Two "Big Hitters" for Retail

I just came across a couple of quotes that rather succinctly state the issue anyone using Social Media for marketing needs to keep in mind with respect to engagement with their customers. I think it comes from some of the activity surrounding a virtual Enterprise 2.0 Conference event. I picked them up in my tweet stream. I wasn’t able to attend, but found them because I have a continuing search on the hashtag #e2conf, which keeps me in the loop.

These two quotes appear to be traceable to Sameer Patel, a man I admire for his business savvy and knowledge of social media engagement. I have been using the tag line “People are talking. Are you listening?” His quotes are a bit longer than my tag line, but I think they state the issue rather well:

Part of the problem is trying to “control the message”. The conversation will happen with or without you.

This is one of the things that I’m trying to get across to some of the small businesses (I’m beginning with restaurants) I’ve been working with. The other line is even more important:

Your brand perception is now in the hands of strangers. Isn’t it time you got to know them?

This is so important for small retail establishments to understand. With the advent of services like Foursquare and Yelp, the conversations about their businesses are already taking place. They need to, at the very least, claim their venues in each of these and get involved in the conversation. If a customer has a bad experience, don’t you want to know about it? Don’t you want to have the opportunity to make it right . . . publicly?

It’s true and it’s only going to get “worse”. People ARE talking. Shouldn’t you at least be listening? Better yet, why not engage with them. I’m convinced the process will strengthen your relationships with your customers and do wonders to make you more accessible and easy to do business with.


Small Business and Social Media Marketing

Where I came from

I Was a Cubesicle Denizen

Yesterday (February 14th) marked the nine-month anniversary of my leaving Pratt & Whitney Rocketdyne. In this time I have slowly transformed from an employee of a large, multi-national corporation to a self-employed entrepreneur. In so doing I have changed my mindset from that of a community member and manager, responsible for greasing the skids of social interaction amongst workers with similar goals, to that of a marketer, responsible for understanding how social creates a different kind of community amongst people with a symbiotic, but not so insular connection.

I can’t remember where I read it, but I try to always keep in mind what someone said about marketing, which I can directly apply to my work – You can learn marketing, but you can’t be taught what is learned in over forty years of experience. So I’m busily studying marketing and, especially, how to utilize social media to provide a new level of engagement never before possible between a business and its customers.

In making this change I have joined the local Chamber of Commerce and a business network. I have also, since I am old and experienced enough, volunteered my services to my local SCORE chapter. My knowledge of social media was in great demand and I ended up helping a few people out even before I was officially a member.

As a result of my Chamber membership, I decided to do a little study of the restaurants in the Chamber and their use of four avenues often used for marketing and public relations, e.g. Foursquare, Yelp, Facebook, and Twitter. I looked at each channel a bit differently. For instance, for both Yelp and Foursquare I was most interested not in whether or not the business was listed or had either tips or reviews of it, but whether or not the businesses in question had claimed their venue so they would have some level of engagement available to them. What I discovered was surprising.

Despite the fact these services are all free to use (I’m not factoring in the expense in time necessary to wring the most out of using them), usage of all is abysmally low. The numbers are as follows:

  • Foursquare – 11% have claimed their venue (most all have been entered into the db)
  • Yelp – 26% have claimed their venue (most all exist in the db)
  • Facebook – 26% have business pages (many venues had close to 100 check-ins via Places)
  • Twitter – 26% have Twitter accounts (very few know how to use it, IMO)

I haven’t looked at all the other restaurants in the area. Nor have I considered bars, pubs, retail establishments that could benefit from the use of these four services (as well as other methods of marketing considered social, e.g. blogs), or professional services that could do the same. This does indicate to me a huge market for my services, although my experience tells me it will be a bit tough to crack, as these kinds of business owners are notoriously frugal and suspicious.

Nevertheless, I think the clear direction is for greater and greater use of social media to market small business and, especially, to engage with customers in a transformation of  how business relates to, and learns from, them. I think there’s a place for me and others like me to provide them with a bit of knowledge, some organizational help, and strategic direction.

One thing’s for certain. I am really enjoying connecting with my business roots, as I was in small business for over two decades before joining Rocketdyne prior to my 40th birthday – much of it actually in the food business. As I gain experience and knowledge in my new field, I hope to share it here on my blog. Stay tuned!


Considering Attending IBM’s Social Business Jam? Here’s How!

I am a VIP guest taking part in a unique opportunity to engage in an interactive discussion about the growing influence of social technology in business.

On February 8-11, 2011 I will be joining IBM to host their Social Business Jam where we will cooperatively explore the value of social technology in business, the mitigation of its risks, and the management system required to drive the social transformation required for its use.  This web-based event will provide an unrivalled opportunity for thousands of leaders from around the world to pool their knowledge and experiences, and to examine this next generation of business.  I urge you to participate. Learn more here: www.ibm.com/social/businessjam

There will be 5 discussion forums occurring simultaneously, where participants can join any time during the event. The subjects of these forums are:

     

  • Building the Social Business of the Future
  • Building Participatory Organizations Through Social Adoption
  • Using Social to Understand and Engage with Customers
  • What does Social mean for IT?
  • Identifying Risks and Establishing Governance
  •  

Participation does not require your full-time involvement during the 72 hours of the event.  You can log-in to the Jam whenever you are available, and spend as much time as you want to comment, read or engage in topic areas you find most interesting. We’re looking forward to your participation!

Please join me in this exciting conversation about the new era of business:
1. Register for the Jam: Please register for the Jam via this link: http://ibm.co/joinsbjam
2. Spread the word about the Jam: Please help us generate buzz about this upcoming event via Twitter (#sbjam) and other channels of communication you have access to.

Thanks.


Please Help!

Please help

Hello. My name is Rick and . . . well . . . I’m a bit of a Social Media addict. I’ve been able to resist Farmville, but I still check in frequently to see what’s up on Facebook. I follow amazingly fascinating and informing people on Twitter and have connected with them on Facebook as well. Many of them are in far away locations on the planet, so there’s almost always a conversation going on; at any time of day or night. Today it became clear to me just how much of a problem this is for me.

I have an iMac, an iPad, and (I know this probably seems heretical, but what can I say?) an HTC Hero running Google Android. I use or have used Twitter’s web app, Nambu, Osfoora, Hootsuite, Tweetdeck, Twitter for iPad, and maybe some services I can’t even remember using. I ran my iPad’s battery down by about 3:00 pm PST today and had to switch over to my phone exclusively while it’s recharging. The process has me twitching a little bit. The alternative is to sit in my home office, tethered to my Mac, but the weather is gorgeous and at least I can be somewhat ambulatory with either of my other devices.

It’s not that I’m on Twitter all the time; it’s just that I feel compelled to at least pay attention. I also find myself checking in using Foursquare or Facebook Places, and writing reviews on Yelp. I’m fascinated with the quality of information available via Twitter or, lately, Quora.

I can’t seem to disengage, and I don’t even work in Tech or a large enterprise (at least not anymore). What can I do? My children are begging me to help them be less bored. I should get them their own smart phones I suppose, but they’re only 7 and 9. Still . . . the temptation is strong.

My name is Rick. I’m 63 years old, semi-retired, and wondering what to do with this addiction. Please help!


Obvious to Him . . . Perhaps?

The Obvious?

Euan Semple is a friend of mine; at least in the sense we are “friends” on Facebook and we are “connected” and have engaged in an email conversation on LinkedIn. I also follow him on Twitter and read his blog (somewhat infrequently, I must confess). I know he’s read my blog at least once because he commented on a post of mine. We have not yet met face-to-face, nor have we had an actual conversation where we could hear each other’s voices (each others’ voice?), say . . . over the phone or with Skype.

This morning I came across an item on my Facebook wall from him. It was a link to a video of his Do Lecture, shared through his blog, “The Obvious?”. I don’t see too many things from Euan in Facebook, so it caught my attention. I clicked on it to open a tab with the link so I could view it later. Many times I don’t end up viewing the item I’ve set aside, but this time I did. I’m very glad too. You can listen yourself here.

Euan is probably best known for his introduction of forums, blogs, and wikis to the BBC and now spends his time advising organizations on how to integrate these and other “social” applications into their businesses. You can learn more about Euan from his blog or from his website.

As I’m writing this I see one of his friends has commented on the original Facebook post. She says she finds his talk bitter sweet, because he says what she’s been saying too . . . to no avail. I have to admit to feeling the same way, though I did manage to get some traction in changing the organization I spent nearly a quarter century with.

Euan clearly knows what makes an enterprise tick. He also is keenly aware of the numerous ways in which traditional organizations and management waste time and energy and, actually, hinder progress in most every enterprise that’s built on the traditional, hierarchical business model we’re all so familiar with.

I strongly suggest you listen to his lecture yourself. It’s only about a half-hour and it’s quite enlightening and entertaining. He’s a wonderful storyteller. I actually took some notes while I was listening – which is not like me at all – and here are some thoughts that stood out. I’d sure be interested in hearing any of yours.

Euan points out that fear of messiness is troubling. I forget his exact word, but I wrote down the thought it triggered for me, and that was fear of messiness stifles creativity and, therefore, innovation. In addressing the fear that using social media would get out of control, he reasonably points out we still need middlemen to make sense of all the data and information out there. I have heard the people I believe he’s talking about referred to as curators or gardeners. He goes on to point out what we don’t need are gate-keeping middlemen who add no value at all.

He makes quite a few points about culture and how best to deal with the inevitable resistance and fear one encounters when even talking about social media. One of them is a reference to the concept of Trojan mice, i.e. unobtrusive, small things that generate change through their adoption and use. Another comes from one of the few slides he used with words – “Easier to build a tool for the community than a community for the tool” – though he expresses a bit of distaste for the way many view communities. Here he points to the difference between conscripts and volunteers and, for me, invokes the value of emergence, that communities spring up from recognized, shared needs and desires, not from the dictate of management.

I think my favorite thing he talks about is the dreaded ROI argument; one I was beaten about the head and shoulders with for many years, both in terms of knowledge management and later regarding the use of social media (which I have argued elsewhere is what KM is really about; surely the kind of KM I’m most interested in!) to connect people. In a sense, it’s what the entire lecture is about, but he offers up what he calls a Scotsman’s tip about ROI – “Keep the I really small and no one will give you shit about the R”. I got a kick out of that.

So, please take a half hour of your time (plus however long it took you to read this far) and check his lecture out. It’s quite good. It helped me get to know Euan a little better, as well as reinforced my thoughts about so many things I don’t know where to begin. It is, indeed, bitter sweet for me as well.


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