A new Facebook friend of mine, Christopher Carfi, made me aware of this entertaining project that’s gaining some traction on the Interwebs . . . Brand Haiku. I got sucked in a little bit and wrote two of them (though I realized the first wasn’t about a brand at all, which is why I wrote the second, actually). So here’s a link to The Social Customer Manifesto, where I got started. There seems to be a lot of interconnected activity out there on this subject. I believe I’m adding to it by blogging my comments (i.e. my haiku, which appear below).

Brand Haiku – Ode to Philz.

The door is open
Kids wait silent in the van
Fall semester calls

My daughters greatly miss
The four free-wheel shopping carts
Once found at Trader Joe’s

Addendum: I have once again realized I missed the mark here; at least on the original intent expressed in the concept of “Brand Haiku”. Although I do now (in my second attempt) mention a brand, I am essentially relating a complaint or pointing out what my daughters and I consider a short-coming. I am, therefore, now adding a third attempt, to wit:

New Android phone’s a bust
’til Target geek points out app
That kills useless tasks