2.0 Adoption Council One of the Best Stories of Year (says Dion Hinchcliffe)

Well, I’ve spent the better part of two years now learning about Enterprise 2.0 and how it can be applied at Pratt & Whitney Rocketdyne. I have been practicing Knowledge Management for over 10 years there and it has been a constant struggle to get people to see the value in sharing knowledge, learning from our mistakes (though we pay great lip service to it in the form of never-quite-realized attempts at collecting “lessons learned”), and not re-inventing the wheel.

I first became aware of E2.0 after reading Tim O’Reilly’s seminal paper, “What is Web 2.0“, and it started me thinking about how we could use the design concepts he laid out so well to our inside-the-firewall efforts to increase our communication and collaboration capabilities. I actually thought I was in the forefront of the effort and was somewhat chagrined when I discovered Professor Andy McAfee had been writing about it for at least a year prior to my discovery. He was the one who coined the term Enterprise 2.0 and, after my initial disappointment with NOT being actually in the vanguard, I was thrilled to find there was a body of work out there I could learn from.

I also soon found Dion Hinchcliffe, who wrote prolifically and lucidly about E2.o, as well as created lots of excellent graphics that made sense of how the connections worked and what, in fact, should be connected. I have a large collection of Dion’s graphics gathered together in a rather large PowerPoint presentation that I drag out and look at now and again to remind of why I’m doing what I’m doing and how it all fits together.

At the end of July of this year I was fortunate enough to become a member of an organization of E2.0 practitioners, the 2.0 Adoption Council, dedicated to advancing the acceptance and application of Enterprise 2.0 design principles. Rather than tell you much about it, I want to point to Dion’s latest post entitled “Enterprise 2.0: The 2009 Year in Review, where he has the following to say:

Communities of practitioners began to form. One of the best stories of the year was the formation and rise of the 2.0 Adoption Council. Founded by my good friend, the tireless Susan Scrupski, the 2.0 Adoption Council is a practitioners-only community (no vendors or consultants allowed) that has developed an impressive following. Well over a hundred companies are now represented on projects from the quite small to the quite large. It’s also one the very best sources of data — their latest report is packed full of useful information — for what’s taking place with Enterprise 2.0 today. If you’re engaged in Enterprise 2.0 work, I urge you join the council and increase our collective knowledge of what’s happening with enterprise social computing.

If you are at all interested in how your business can perform better and be more effective – not merely more efficient – you owe it to yourself to understand what E2.0 has to offer you. If you are working now to get your company to adopt these practices, consider doing what Dion suggests, joining the Council and learning from some of the best practitioners in the world. You can read his entire post here.

About Rick Ladd

Born in 1947, I was an officially retired pensioner, but in January of 2015 I returned to work as a contractor at Aerojet Rocketdyne. I remain intensely interested in, and fascinated by, Systems Thinking, Knowledge Management, Decision Intelligence, and Business in general. I am also conversant in such concepts as innovation and ideation, collaborative tools and strategies, crowd sourcing, and the use of social media to accomplish goals ranging from improving business processes to promoting small retail businesses. While "retired" I did a little bit of freelancing as an editor/proofreader, as well as some technical writing. There's lots more where that came from. Need some help? Perhaps another set of eyes? Contact me. The first one's free! ;0) View all posts by Rick Ladd

One response to “2.0 Adoption Council One of the Best Stories of Year (says Dion Hinchcliffe)

  • Claire Flanagan

    Great post Rick!! The 2.0 Adoption Council is where practitioners (the folks who do this stuff every day) get to learn, share and grow together. I’ve learned so much from my colleagues (like you!) that the value has been returned multi-fold. And Susan has been a great leader, ensuring we have this opportunity, this exposure and access to great minds in this space. She rocks!

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