Facebook Ads Provide Excellent Value

Let’s face(book) it, Facebook has been invading our privacy for years. The result, an ability to target ads like never before. Coupled with a model that makes it easy to experiment for very little money, there’s little reason not to give it a shot if you’ve got a Facebook Fan Page. Read this article from The Globe and Mail for more info. This is a winner for small businesses with small advertising budgets.

Amplify’d from www.theglobeandmail.com

The value of being ‘liked’

screengrab of the facebook 'like' button - screengrab of the facebook 'like' button

How much are you willing to pay to be liked? It was a fitting question for JP Davidson and Elah Feder, the creators of “I Like You,” a podcast about modern love, from friends-with-benefits to the ins and outs of queer Jewish speed-dating.

“We were looking for new ways to expand our listenership,” says Mr. Davidson. “Like everybody else, we saw the ads in the Facebook sidebar constantly, and looked into how much it would cost to run a campaign.”

What they found was a lot of “likes” for not a lot of money. Their value, however, remains to be seen.

Read more at www.theglobeandmail.com

 

About Rick Ladd

Born in 1947, I was an officially retired pensioner, but in January of 2015 I returned to work as a contractor at Aerojet Rocketdyne. I remain intensely interested in, and fascinated by, Systems Thinking, Knowledge Management, Decision Intelligence, and Business in general. I am also conversant in such concepts as innovation and ideation, collaborative tools and strategies, crowd sourcing, and the use of social media to accomplish goals ranging from improving business processes to promoting small retail businesses. While "retired" I did a little bit of freelancing as an editor/proofreader, as well as some technical writing. There's lots more where that came from. Need some help? Perhaps another set of eyes? Contact me. The first one's free! ;0) View all posts by Rick Ladd

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