Social Business and Social Intercourse

The Axe (made by one person) vs. The Mouse (made by millions)

While working on a presentation, which I’ll be giving to the American Oil Chemists’ Society’s Annual Meeting in Long Beach, CA at the end of this month, I’ve been looking for material I can use to highlight my excitement at the prospect of social business applications. I long ago came to the conclusion that what then was the nascent capabilities of Web 2.0 would someday revolutionize how we go about creating value in our economy and, necessarily, in our enterprises and organizations. Nothing has diminished this excitement and, in fact, I become more excited as I follow the changes that are taking place today.

In doing this bit of research I was reminded of a wonderful TED talk I watched some time ago and thought to check it out and see if it would jog my memory and, perhaps, give me some greater insight into how I can communicate my excitement and the vision I have to those to whom I will be presenting. The talk is by Matt Ridley and is entitled “When Ideas Have Sex”. I’ve embedded it below. In addition to the points he makes about the interchange of ideas (sex), it is also a wonderful example of the systemic nature of existence and human interaction.

Matt also refers to an interesting essay I believe gave him the overall idea for his talk. It was written by Leonard E. Read and is entitled, “I, Pencil: My Family Tree as told to Leonard E. Read.” Although I’m reasonably certain it was written with somewhat of a political agenda, which is the defense of free-market capitalism, I believe it also demonstrates the systemic nature of human economy and interaction . . . trade, if you will. I will leave the arguments for and against government intervention, whether through planning or through regulation, for other posts in future.

In the meantime, I really think you should read Read’s essay and watch this highly-engaging TED talk by Matt Ridley. You may find yourself wanting to repeat the process on occasion. I think this was the third time I’ve watched. Hope you like them.