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I’m Selling Cars

Signing up Test Drivers

Here’s Where The Paperwork Gets Done

Now, everyone knows that Ford Motor Company is doing one hell of a job embracing technology and, especially, digital and social media. Scott Monty has been leading the way and doing a pretty good job of it. Now I’m selling cars; Fords to be exact.

I’m not actually a car salesman, but I have a Ford dealership as a client. This is the biggest weekend of the year and it’s being kicked off with a yearly event meant to raise money for two local high schools. It’s called Drive One 4UR School and, for every qualified driver who comes in a test drives a new Ford, $20 (up to a maximum of $6,000) is donated to either Royal or Simi Valley High School. There is no sales pressure and the only requirement is to fill out a very short form before taking out the car, and answering a few questions on a survey after returning. That’s it.

So, as part of my efforts on behalf of Simi Valley Ford I have been spending more and more time on the premises. I told the President I didn’t believe I could do a credible job of representing his organization if I wasn’t somewhat a part of it, so he agreed to give me access to an office and a computer so I can be here, even if I’m actually working on other stuff.

I’ve been working on the test drive program a bit, and even took out a 2013 Mustang for a long and varied test drive. I’ve done a little bit of video that I’ll soon edit and put up on our Facebook fan page. I’m hoping to get a YouTube channel for us. Unfortunately, for now it would be blocked here on the premises, which I’ve been trying to get changed . . . so far unsuccessfully.

Right now I’m just enjoying being around a retail marketing event; something I’ve not experienced in this capacity for decades.  There’s Motown playing on a large sound system, American flags on all the vehicles, the weather is spectacular, and I’m sitting in my office waiting for a networking event (co-sponsored with the local Chamber of Commerce) to begin.

I’m going to have to leave early to attend open house for my 8 year old and then I’ll be back again tomorrow. I plan on spending time here over the weekend as well. That will also be something I haven’t done in years, although I work at home constantly . . . so it shouldn’t be all that weird. Ah – The Shirelles singing Carole King’s “Will You Still Love Me Tomorrow?”. Guess I’ll find out!

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About Rick Ladd

Born in 1947, I am an officially retired pensioner who still has two teenage daughters and a desire to contribute. I remain intensely interested in, and fascinated by, Systems Thinking, Machine Learning, Knowledge Management, Decision Intelligence, and Business in general. I am also conversant in such concepts as innovation and ideation, collaborative tools and strategies, crowdsourcing, and the use of social media to accomplish goals ranging from improving business processes to promoting small retail businesses. Since my "retirement" I have done a little bit of freelancing as an editor/proofreader, as well as some technical writing. I've also done a fair amount of Facebook marketing as well. There's lots more where that came from. Need some help? Perhaps another set of eyes? Contact me. The first one's free! ;0) View all posts by Rick Ladd

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