Now, everyone knows that Ford Motor Company is doing one hell of a job embracing technology and, especially, digital and social media. Scott Monty has been leading the way and doing a pretty good job of it. Now I’m selling cars; Fords to be exact.
I’m not actually a car salesman, but I have a Ford dealership as a client. This is the biggest weekend of the year and it’s being kicked off with a yearly event meant to raise money for two local high schools. It’s called Drive One 4UR School and, for every qualified driver who comes in a test drives a new Ford, $20 (up to a maximum of $6,000) is donated to either Royal or Simi Valley High School. There is no sales pressure and the only requirement is to fill out a very short form before taking out the car, and answering a few questions on a survey after returning. That’s it.
So, as part of my efforts on behalf of Simi Valley Ford I have been spending more and more time on the premises. I told the President I didn’t believe I could do a credible job of representing his organization if I wasn’t somewhat a part of it, so he agreed to give me access to an office and a computer so I can be here, even if I’m actually working on other stuff.
I’ve been working on the test drive program a bit, and even took out a 2013 Mustang for a long and varied test drive. I’ve done a little bit of video that I’ll soon edit and put up on our Facebook fan page. I’m hoping to get a YouTube channel for us. Unfortunately, for now it would be blocked here on the premises, which I’ve been trying to get changed . . . so far unsuccessfully.
Right now I’m just enjoying being around a retail marketing event; something I’ve not experienced in this capacity for decades. There’s Motown playing on a large sound system, American flags on all the vehicles, the weather is spectacular, and I’m sitting in my office waiting for a networking event (co-sponsored with the local Chamber of Commerce) to begin.
I’m going to have to leave early to attend open house for my 8 year old and then I’ll be back again tomorrow. I plan on spending time here over the weekend as well. That will also be something I haven’t done in years, although I work at home constantly . . . so it shouldn’t be all that weird. Ah – The Shirelles singing Carole King’s “Will You Still Love Me Tomorrow?”. Guess I’ll find out!