They’re Finally Catching Up To Me

The last few years I was employed at Rocketdyne, my job – which I essentially created – was to research social media for the purpose of bringing it inside the firewall for internal communication and collaboration.

As a result, I became both well educated in the use of numerous apps and platforms, and excited about the possibilities they represented. When the Space Shuttle program was nearing it’s end, everyone over sixty was offered an early severance package.

After some research I decided to accept the offer, which I characterized as a “gold-leafed handshake.” I was pretty excited about going out on my own and offering social media marketing services to local small businesses. Unfortunately, very few people knew what I was talking about and most businesses remained content to spend $200/month on a Yellow Pages ad that likely got thrown in a recycle bin the moment it arrived.

I’m not entirely certain, but it does seem like things have changed and many more businesses understand the value in promoting via Facebook, Twitter, Pinterest, etc. As a result in finding it easier to get clients to help and supplement my retirement income.

This year promises to be very interesting.

About Rick Ladd

Since my retirement from Pratt & Whitney Rocketdyne in 2010, I have spent quite a bit of energy on developing work as a social media marketer for small business, a business manager for an AI software development firm, and as an editor/proofreader for a number of business books and a couple of novels, as well as a two-year return engagement at Rocketdyne from 2015 to 2017. I have decided to stop actively pursuing business in these fields and am now positioning myself to be a writer. I have done quite a bit of writing over the years, but I’ve never really attempted to make any money at it; at least not specifically. I’m starting out with a couple of memoirs and, currently, I’m studying the craft, creating a detailed outline and timeline, and honing my skills as a storyteller. Pretty sure I’ll be writing some fiction as well. View all posts by Rick Ladd

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