I just came across this tweet from Teh Donald™, which I’m quite sure is part of the collection of tweets where he has previously said something about someone else (usually Obama) that is actually applicable to his presidency. Donald John Trump has severely wounded irony and satire. It remains to be seen if we’ll ever recover a normal, decent sense of humor.
I’m also (not sure this is the right word) “pleased” to see this very special one was originally born on my 67th birthday and will now follow me all the days of my life . . . which are far fewer than they were even then.
The last few years I was employed at Rocketdyne, my job – which I essentially created – was to research social media for the purpose of bringing it inside the firewall for internal communication and collaboration.
As a result, I became both well educated in the use of numerous apps and platforms, and excited about the possibilities they represented. When the Space Shuttle program was nearing it’s end, everyone over sixty was offered an early severance package.
After some research I decided to accept the offer, which I characterized as a “gold-leafed handshake.” I was pretty excited about going out on my own and offering social media marketing services to local small businesses. Unfortunately, very few people knew what I was talking about and most businesses remained content to spend $200/month on a Yellow Pages ad that likely got thrown in a recycle bin the moment it arrived.
I’m not entirely certain, but it does seem like things have changed and many more businesses understand the value in promoting via Facebook, Twitter, Pinterest, etc. As a result in finding it easier to get clients to help and supplement my retirement income.
There’s a little sort of game going on in Facebook lately. Someone is challenged to list three things they’re thankful for for seven days, at the same time tagging a friend each day (or something like that) to do the same. I haven’t been asked to do it, and I have no plans of doing it either, as it just seems too spread out and broad to do justice to the recognition of those things we might be thankful for. Nevertheless, it does give me pause and I have been thinking about what I would say should I choose one or two specific things for which I’m thankful. There is one seemingly mundane thing that keeps popping into my head. My ability to type.
I can’t imagine how different my world would be if I had to use what an old girlfriend of mine called the “search and destroy” method of typing. Most people use the more pastoral term “hunt and peck”, but she spent several tours with the USO in Vietnam and her life was colored by her exposure to that war, the military, and her involvement in the movement to end it. If I were hampered by that inability, my social presence and my ability to communicate would be virtually non-existent.
I was fortunate. In Junior High School I took a typing class; instead of what I haven’t the faintest, but I recall it seeming to be the most useful option at the time. As a result, I learned to touch type. Later on, when I was in Law School, I secured a position as a legal secretary for a sole practitioner who did a lot of contract and property damage work for several of the largest car rental agencies in the country. We were very busy and my workload was challenging enough that my speed increased. I’ve never been as prolific as the best, but I was up to a little over 80 wpm, with few if any errors. That’s not quite as fast as the average person can speak, but it’s a respectable clip.
The IBM Memory Typewriter
The job turned out to be a major turning point in my life, as I was introduced to the early stages of office computing and word processing. We ended up getting an IBM Memory Typewriter, the one built on the correcting Selectric, but with a dial providing memory for 50 separate pages. We moved up shortly to an Artec Display 2000, which used two 8″ floppies and had a scrolling display of approximately 30 characters. I don’t remember if it was LED or LCD, but the characters were red. We used it for pleadings, and wills and trusts.
Back to typing speed and how critical it is to communication in today’s world. I don’t really have to imagine what it would be like, because I had an experience with a colleague that pointed it out rather clearly, though it took months for me to recognize what was happening. I was working with the Director of our newly formed Program Management Office at what was then the Rocketdyne Power & Propulsion business unit of The Boeing Company. We were at almost opposite ends of the main office building in Canoga Park and I was upstairs in what was called The Annex. The distance between his office and my cubesickle was around 400 yards; not a huge distance, but it took time to walk back and forth. Plus it meant passing through the Executive Office area and there were always distractions.
I can’t recall the exact dates, but it was very early in our use of Instant Messenger; so early that I had to point out its value, as most of the older staff (which meant all of the Executives) perceived it as only a toy their kids used to communicate with each other. I kept sending IMs to this Director, but he never answered them, nor did he respond in anything resembling a timely manner to emails, so I was forced to walk to his office repeatedly during the day.
It wasn’t until a couple of months had passed that I happened to be sitting with him in his office and he was answering an email. Watching him type . . . ever so slowly and painfully . . . made it clear why he never responded to me. He had to hunt anew for each letter and, with his two index fingers, peck them out in a long, excruciatingly difficult session. He clearly hated it. I know I was cringing as I watched. I never sent him an IM after that day.
I’m thinking the ability to type is one of those essential tools we seldom think about — perhaps take for granted — without which our world would be far less rich and fulfilling. I can type this post, tweet, post to Facebook, engage in lengthy, spirited debates with dozens of widely dispersed people, and participate in a plethora of other forms of communication or collaboration relatively easily, all because of my ability to type quickly and accurately. I imagine this is true for almost all, if not all, of my friends and acquaintances.
So . . . I was sharing an interesting collection of photographs done by a Russian (Murad Osmann) who takes Instagram pictures in parts of the world he visits. Each picture is taken from the perspective of his girlfriend leading him by the hand. They’re each set up nicely to show off some aspect of the countryside, city, village, or familiar tourist location and his girlfriend’s clothing and hair are always different. I’m no fashionista, but it appears to me her hair styles are sometimes related to the location they’re in.
These are really nice photographs and you can see a collection of some of them here. Part of the reason, however, I’m posting this is because, as I was sharing (using a HootSuite widget that allows me to share directly from a web page to numerous social platforms) to Facebook and Twitter, I accidentally sent it here. I meant to send it to my LinkedIn profile. The way this widget shares with WordPress is less than adequate so, rather than just delete the reference, I thought I would share more fully. The pics are pretty interesting.
Once I started blogging, which was quite some time ago, I became an author. Truth to tell, I’ve been something of an author virtually all of my life. I just haven’t ever thought of it in terms other than how it served whatever organization I happened to be working for. Whether it was writing advertising copy for my family’s business or my cousin’s wine store, publishing a newsletter in exchange for free range balls and rounds of golf at Simi Hills (that’s how I could afford to learn, starting at 46), or producing a monthly newsletter for the Knowledge Management team at Pratt & Whitney Rocketdyne, I’ve been an author for a lot longer than I give myself credit.
Now that I’m planning on ramping up my writing efforts, including offering my services as an editor and proof reader, I’m starting to think a lot more in terms of what it takes; what my mentality needs to be. I’ve started contacting my connections, the people I got to know over the past six or seven years that I was very active in Social Business (formerly called Enterprise 2.0) and social media in general.
One of the folks I contacted and have communicated with is Nilofer Merchant. She recently authored this great post and I think you should read it. She makes some very interesting, important, and accurate (IMO) points about the way we treat authors . . . and artists in general (in my opinion). Here’s an excerpt:
No one knows how to support an author. So, every author feels slighted. And every friend is simply … stumped.
This is because we lack the social conventions for how to support authors. If an entrepreneur shares aKickstarter campaign, you break out the Paypal account because, of course, you want to help someone pursue their passions. If a colleague is doing a breast-cancer walk or leukemia team-in-training run, you know what to do. If a friend loses a parent, you know to send a card or flowers. If someone shares they are having a baby, you slap the dad on the back, wish the new parents luck (and sleep), and find some ridiculously cute outfit to gift.
But what to do when a friend, or even someone you know only on Twitter publishes a book? What if you don’t care about this topic? What if you think you have that domain covered since, you too, are an expert. What if you are just not a reader?
It is perplexing to know what to do since are no norms, mostly because being an author is rare. And – while most people would never want to admit this in public – they would rather be jealous of another person crossing off a bucket list item rather than get excited for them or support them.
But authors do need your help. They need it is small ways and large and since I have several great friends with books in the near future – books worth reading and supporting, I’m going to write a primer for how to support an author.
If you’d like to read further, her suggestions – and the rest of her post – are here. I have to admit being guilty of this myself, though I have purchased far more books than I’ll ever have the time to read . . . unless I become bedridden, and I’m not exactly hoping for that. Help an author. Buy their book. I’m expecting to be begging you on my behalf soon.
I joined Twitter on March 2, 2008; 1678 days ago. I know this because I asked the Internet when I joined. I kind of remembered, but wanted to be sure. I just typed into Google “When did I join Twitter?”. Actually, I didn’t have to finish my sentence. Google finished it for me. I was presented with the following link, http://www.whendidyoujointwitter.com/. I put in my user name and in less than a second I had my answer. A short while later I remembered HootSuite knows when I joined and shares that info quite easily as well. Oh well. It’s good to have choices, eh?
The University of Twitterville
At the time I joined I was working for a rather large aerospace company (Pratt & Whitney Rocketdyne, a division of United Technologies), where I had been a member of the Space Shuttle Main Engine team for nearly twenty years. My job at the time, which had changed considerably over the years, was to seek out new technologies for communication and collaboration and determine if we could use them internally to our advantage. I don’t recall when I tweeted for the first time and I just tried a whole bunch of applications which purport to reveal that initial tweet, but none of them can handle the number I’ve made (18,036 at the moment). My recollection, however, is that it took me nearly six months until I was able to figure out a use case that made sense.
I was never interested in following celebrities and I wasn’t interested in small talk. I was looking for how Twitter could be used for a business to help its people get their work done efficiently and effectively. I think one of the first actual uses I encountered that impressed me was my discovery the team preparing one of the Shuttle Orbiters for its next launch were using it to share status updates in real-time. I had been part of teams that had “stand up” meetings every morning to update each other on the previous day’s activities. These were hugely wasteful exercises made necessary by the limited communication capability at the time. There were many days when only 20% or less of the team needed to be at the meeting, but there was no way to know that until it was over.
With Twitter, I imagined the NASA team being able to follow each other and share their status immediately. The value to this could be, in my estimation, enormous. For instance, if a team member was offsite picking up an item that another member of the team needed to continue working on a particular task, the knowledge that it would be available in four hours could allow them to start a task, knowing that the upstream portion of it was now complete or that a needed component for finishing that task was on its way. There are all kinds of scenarios where not having to wait until the following day saves time. There’s also something to be said merely for the value of one-to-many communication capabilities, which is one of the many value propositions of Twitter.
Unfortunately, I could never get anyone at Rocketdyne to experiment with Twitter as a communications tool, so I had to look for another use case; one that benefitted me but might have broader implications as well. So here’s what I, personally, got out of Twitter and why I think it is so valuable. One of the first people I started following was Tim O’Reilly (@timoreilly). He had written what I found to be the seminal paper on the transition in the Internet from a one-way, broadcast medium to a multi-path, participatory medium. It was entitled “What is Web 2.0“, and reading it had been one of the more enlightening reads of my career. If you haven’t read it, I recommend it highly.
It wasn’t long before I was following quite a few thought leaders. What made all this so incredibly valuable was not merely being able to read their pithy tweets, but also being able to read the papers, columns, and blog posts they provided links to. Thanks to link shortening services like tiny.url and bit.ly, a very long URL could be shortened to less than 25 characters, allowing the author of a tweet to not only share the link, but also to provide a little information on what the subject is. This made it easy to determine if something was going to be of interest to me.
Although I hold a professional degree (Juris Doctorate) and a Masters degree (in Knowledge Management), I am largely an autodidact; a self-learner. I never went to undergraduate school and got into Law School on the strength of my LSAT scores, which I am reasonably certain were high based on my being self-taught and, therefore, fairly well rounded and well educated. I barely made it out of high school, taking an extra semester to finish enough credits to be able to graduate. I’m a lousy student, but a powerful, self-actualized learner.
In my opinion, perhaps in large part because I’m already someone who learns on his own, I found the things I learned – the education I got, if you will – from Twitter was every bit as valuable and useful as what it took for me to get either of those advanced degrees. In some ways I’m pretty certain it was actually better. It was certainly more pleasurable because it was done entirely on my schedule and nothing I studied was superfluous. I can’t say that of any other educational experience I have had in my entire life.
My experience with Twitter, therefore, is analogous to having gone to University; one of my choosing, taught by people I admire and respect, and studied on a schedule completely of my choosing. Tests came in the form of real-life applications both on-the-job at Rocketdyne and in various interactions I had with professional and other organizations and people. I am very grateful to be a proud graduate of the University of Twitterville.
Has Twitter affected you in any appreciable, useful way and, if so, what was it?
I completely forgot I had posted this over a year and a half ago. I never actually posted it here, but did post about it and provided a link to it at Content Management Connection. Despite the passage of time since I did post it, I don’t really think much has changed, but I’ll let you be the judge of that.
PS – Click here to see an up-to-date graph and some regional data as well from Google Trends.
Knowledge Management vs. Social Media Searches via Google
As a result of two tweets I just read; one from @SameerPatel and the other from @ralphmercer, I wanted to get a thought down before it recedes forever into the darkest corners of my brain, where I know I will feel the remnants of its presence, but will also never be able to fully recall it.
Based on something Sameer said I went to Google Trends and searched on the terms “Knowledge Management” and “Social Media”. In the past almost two years, with the exception of a large drop at the end of 2009, and a slight dip at what looks like the end of June in 2010, Social Media searches have been steadily increasing. During that same time period, searches for Knowledge Management – which are now less than a fifth of the searches for Social Media have remained arguably steady, with perhaps a bit of a continuous waning.
I suppose some would suggest this portends the eventual death of KM, but I really don’t think that true . . . or even possible. KM has always been based on the belief that we humans are unique in our ability to pass knowledge on to others, as well as to collectively create new knowledge and retain it for future use.
As I had suggested to Ralph, and what he was kind enough to point out in his tweet, is the reality that it’s “very expensive to reacquire knowledge”. This isn’t something anybody wants to do, anymore than they want to produce re-work or scrap. Yet people seem to be mulling over the viability of KM for the future.
I think the reality is two-fold. First, the need for sharing and re-using knowledge or information continues as strong as it’s ever been. What it’s called is of little consequence and, if KM has gotten a bad rep, then let’s move on and call it something else.
Second, I believe a lot of what we mean when we refer to social media is actually the next iteration of KM, insofar as it enhances collaboration, sharing, finding out what others are doing, etc., as well as captures and makes available collective knowledge and wisdom.
So, what do you think? Has KM run its course, or is it just taking on a new “identity” in the form of social media and (something I don’t think I mentioned above) Enterprise 2.0?
One of the easiest ways to use Facebook is to “like” the things you actually take the time to read, unless of course either you don’t like what you read or you take even longer to post a comment and engage in conversation. Most of the time you’re probably skimming through stuff your friends or the Fan Pages you’ve “liked” are posting.
You might want to consider clicking the like button for those posts. It’s simple, quick, and goes a long way to let people know you’re actually paying attention. This is especially true of Fan Pages because the admins of those pages have access to Facebook Insights, a set of analytics that tells them if they’re reaching their audience or not. Feedback is one of the things that social is all about, most frequently in the form of some kind of engagement, e.g. comments to blogs, re-tweets, etc.
Clicking on the “like” tag is surely one of the best ways to engage with your friends and the brands and stores you care about. Give it a try. You’ll like it!
I just came across a couple of quotes that rather succinctly state the issue anyone using Social Media for marketing needs to keep in mind with respect to engagement with their customers. I think it comes from some of the activity surrounding a virtual Enterprise 2.0 Conference event. I picked them up in my tweet stream. I wasn’t able to attend, but found them because I have a continuing search on the hashtag #e2conf, which keeps me in the loop.
These two quotes appear to be traceable to Sameer Patel, a man I admire for his business savvy and knowledge of social media engagement. I have been using the tag line “People are talking. Are you listening?” His quotes are a bit longer than my tag line, but I think they state the issue rather well:
Part of the problem is trying to “control the message”. The conversation will happen with or without you.
This is one of the things that I’m trying to get across to some of the small businesses (I’m beginning with restaurants) I’ve been working with. The other line is even more important:
Your brand perception is now in the hands of strangers. Isn’t it time you got to know them?
This is so important for small retail establishments to understand. With the advent of services like Foursquare and Yelp, the conversations about their businesses are already taking place. They need to, at the very least, claim their venues in each of these and get involved in the conversation. If a customer has a bad experience, don’t you want to know about it? Don’t you want to have the opportunity to make it right . . . publicly?
It’s true and it’s only going to get “worse”. People ARE talking. Shouldn’t you at least be listening? Better yet, why not engage with them. I’m convinced the process will strengthen your relationships with your customers and do wonders to make you more accessible and easy to do business with.
Yesterday (February 14th) marked the nine-month anniversary of my leaving Pratt & Whitney Rocketdyne. In this time I have slowly transformed from an employee of a large, multi-national corporation to a self-employed entrepreneur. In so doing I have changed my mindset from that of a community member and manager, responsible for greasing the skids of social interaction amongst workers with similar goals, to that of a marketer, responsible for understanding how social creates a different kind of community amongst people with a symbiotic, but not so insular connection.
I can’t remember where I read it, but I try to always keep in mind what someone said about marketing, which I can directly apply to my work – You can learn marketing, but you can’t be taught what is learned in over forty years of experience. So I’m busily studying marketing and, especially, how to utilize social media to provide a new level of engagement never before possible between a business and its customers.
In making this change I have joined the local Chamber of Commerce and a business network. I have also, since I am old and experienced enough, volunteered my services to my local SCORE chapter. My knowledge of social media was in great demand and I ended up helping a few people out even before I was officially a member.
As a result of my Chamber membership, I decided to do a little study of the restaurants in the Chamber and their use of four avenues often used for marketing and public relations, e.g. Foursquare, Yelp, Facebook, and Twitter. I looked at each channel a bit differently. For instance, for both Yelp and Foursquare I was most interested not in whether or not the business was listed or had either tips or reviews of it, but whether or not the businesses in question had claimed their venue so they would have some level of engagement available to them. What I discovered was surprising.
Despite the fact these services are all free to use (I’m not factoring in the expense in time necessary to wring the most out of using them), usage of all is abysmally low. The numbers are as follows:
Foursquare – 11% have claimed their venue (most all have been entered into the db)
Yelp – 26% have claimed their venue (most all exist in the db)
Facebook – 26% have business pages (many venues had close to 100 check-ins via Places)
Twitter – 26% have Twitter accounts (very few know how to use it, IMO)
I haven’t looked at all the other restaurants in the area. Nor have I considered bars, pubs, retail establishments that could benefit from the use of these four services (as well as other methods of marketing considered social, e.g. blogs), or professional services that could do the same. This does indicate to me a huge market for my services, although my experience tells me it will be a bit tough to crack, as these kinds of business owners are notoriously frugal and suspicious.
Nevertheless, I think the clear direction is for greater and greater use of social media to market small business and, especially, to engage with customers in a transformation of how business relates to, and learns from, them. I think there’s a place for me and others like me to provide them with a bit of knowledge, some organizational help, and strategic direction.
One thing’s for certain. I am really enjoying connecting with my business roots, as I was in small business for over two decades before joining Rocketdyne prior to my 40th birthday – much of it actually in the food business. As I gain experience and knowledge in my new field, I hope to share it here on my blog. Stay tuned!
Born in 1947, I am an officially retired pensioner who still has two teenage daughters and a desire to contribute. I remain intensely interested in, and fascinated by, Systems Thinking, Machine Learning, Knowledge Management, Decision Intelligence, and Business in general. I am also conversant in such concepts as innovation and ideation, collaborative tools and strategies, crowdsourcing, and the use of social media to accomplish goals ranging from improving business processes to promoting small retail businesses. Since my "retirement" I have done a little bit of freelancing as an editor/proofreader, as well as some technical writing. I've also done a fair amount of Facebook marketing as well.
There's lots more where that came from. Need some help? Perhaps another set of eyes? Contact me. The first one's free! ;0)
The views expressed herein are those of the author. Any opinions regarding the value or worth of particular business processes, tools, or procedures, whether at his former place of employment, at a current client's enterprise, or in general, are his responsibility alone.