Tag Archives: Rocketdyne Propulsion & Power

Bye Bye Twitter?

I first joined Twitter in March of 2006. At the time part of my job at Rocketdyne Propulsion and Power, a division of The Boeing Company, was to examine platforms described as examples of what was then referred to as Web 2.0, as well as new applications being referred to as “social media.” I was doing this as a member of the Knowledge Management team for the division, and as the Knowledge Management lead for the Space Shuttle Main Engine team.

In 2002, I had been leading the team that introduced one of the earliest “social media” applications to the SSME team and the organization as a whole. We didn’t think of it as social media at the time, however. Our main goal was to provide a tool (we called it an “enabler”) that made it easier to locate subject matter experts (SMEs) and facilitate not only communication between those seeking knowledge and those possessing it, but to capture that knowledge and make it easily accessible for others who might need it at a later date.

The name of the tool we purchased 1000 seats for was AskMe Enterprise. It was, if memory serves, based on a former website of the same name, but was now a proprietary tool meant to stay within the firewall of an organization. Rocketdyne needed something that would be useful internally and had no reason to use something that was open outside the organization’s firewall. In fact, given the nature of its products being open to the outside was anathema and a matter of national security.

At the same time, we were looking for a communications tool that provided one-to-many capabilities and short-form text sharing and publishing. There were several tools that were coming online around that time, including Jive and Yammer, but Twitter seemed to be the most interesting. Nevertheless, it took me something like six months before I could identify a use case for it. At the time it seemed merely a tool for non-productive jabber and gossip.

What changed it for me was when I found out the team preparing the Space Shuttle Orbiter for the next launch was using it to communicate their activities and progress. There were something like two dozen people who were working on various tasks that were independent in numerous different ways. If you’ve ever done project management, especially if you’ve used a tool like Microsoft Project, you know there are several types of dependencies between activities, e.g. finish-to-start (the most common). The Orbiter team, much like many of the teams that organizations (not just Rocketdyne) have to accomplish their work, would meet every morning to present progress and discuss how to proceed with remaining activities.

Twitter changed the dynamic significantly. Now, instead of waiting until the team gathered each morning, team members who were out in the field accomplishing tasks could communicate in real-time with their colleagues (all of them) when they had finished a task which was a predecessor to another team member’s task. All they had to do was Tweet. They didn’t have to compose an email, direct an IM to two dozen people, or make a phone call. They just had to follow each of their teammates.

This may seem a trivial thing, but if a predecessor task was completed at, say, two in the afternoon and that fact could be communicated to the entire team, anyone who needed that information to know where they stood in the flow of activities didn’t have to wait until the following morning stand-up to find out what their status was. Work on complicated engineering projects can be expensive and even apparently small savings of time could add up to saving tens, if not hundreds, of thousands of dollars.

So, that was my introduction to Twitter. I never could get my colleagues at Rocketdyne to use it. I had a hard enough time getting them to use AskMe and soon after I accepted an early severance package in May of 2010 (as the Shuttle program was coming to an end) it became obvious without my constant agitating for its use it wasn’t going to survive. It didn’t.

However, I kept a kind of love/hate relationship with Twitter over the years. There were times I didn’t pay much attention to it, and periods where I was quite active. Unfortunately, a couple of years ago, after nearly a decade and a half, I was permanently suspended after I suggested a certain former guy might benefit from a coronary episode (I was only looking out for his best interests!). I created another account, which I am still using. Actually, I created two more accounts, one of which was also suspended, but reinstated upon appeal, though I no longer use it. Now, instead of @rickladd I’m @retreado.

I really wish I still had my real name, but it looks as though Twitter may not survive the petty indulgences of the world’s richest 10-year-old. Toward the end, I found Twitter to be an invaluable source of news, not so much as a primary but as a pointer to in-depth analyses, opinion, and good, solid journalism. It was a great way to keep track of trends and what movers and shakers were thinking, as well as hints as to which direction developing issues might go in. If Twitter does go away, I will miss it, but it won’t be the end of the world. I’ve already created an account at Mastodon and am considering other apps. Time will tell. Frankly, I wouldn’t mind taking a break from the immediacy and constant movement of Twitter. I’m getting old and I appreciate moments of silence more than ever.


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