Tag Archives: comment

Tweaking Facebook

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Use the Like, Luke.

I am — at least, I was — a Knowledge Management professional. It’s what I did for over a decade at Rocketdyne, starting when it was a business unit of The Boeing Company, up through my retirement from Pratt & Whitney Rocketdyne, a division of United Technologies. Pratt & Whitney paid for me to earn a Masters Degree in KM online from CSUN’s Tseng College. It’s such an exclusive degree they don’t offer it anymore. 🙂

I mention this because it affects how I share information, especially here on my blog. One of the tenets we tried to drill into people’s heads, and follow ourselves, was to avoid reinventing the wheel. That is, make it a habit to reuse information and knowledge that’s already been won at some cost to one or more individuals and the organization in which it was produced. This means, among other things, I am not interested in rewriting what others have written, while adding my own twist to it. This doesn’t apply when how I perceive an issue is substantially different than others, but it does when I’m sharing things I mostly agree with.

Yesterday and today brought me two great, and related, examples of things that need sharing and for which there’s little for me to do than announce them. The first I will actually place second, below, as it’s the subject of the second, which is a post by Dennis Howlett, which he published today in diginomica. What Dennis discusses is a Google Hangout Robert Scoble conducted, wherein he described what he has learned in thousands of hours of tweaking Facebook’s algorithms — primarily through his educated use of lists, likes, shares, etc.

Both Dennis and Robert are still far more embedded in the business world than I am and, rather than attempt an explanation through my eyes, I want to leave it to both of them to help you out. If you are using Facebook for your business or profession, or even if you just want to have a much better experience when using Facebook personally, I suggest reading the post and watching the video, which I am also including here. As Dennis points out, Robert is very generous with sharing his knowledge, something this KM pro really admires. You really should take advantage of it.


Another Visit to Spamalot

Screenshot of comment spam

A Sampling of How Akismet Flags Comment Spam

A while back I wrote about some of the spam comments I have gotten on this site. According to the plug-in, Akismet, which WordPress provides me, I have had 18,202 spam comments intercepted by them. By the way, I use WordPress “dot com”, not “dot org”, though I have been considering moving over. I have been very happy with WordPress’s offering and it’s really tough to beat the price.

After I wrote that particular post, the number of spam comments I received seemed to level off at a tolerable rate; sometimes going for days with no flagged activity. However, during this holiday season it picked up dramatically and, in the past month I have probably been protected from a couple hundred spam comments. I think the biggest violator of my space has been Ugg boots (which hasn’t gone unnoticed by others), followed at a distance by Louis Vuitton. I have permanently deleted, collectively, a long essay’s worth of Cyrillic, some Chinese, a smattering of Hebrew, and quite a few short stories that made absolutely no sense at all. Invariably, the writing is atrocious. The most entertaining are the ones that seek to praise my writing style or the organization of the “site”, etc., presumably to flatter me so I won’t want to delete the comment. Fat chance!

At any rate, I took a partial screenshot of some of the latest (they’re coming in at a furious pace lately) before I deleted them. I’m including it so you can see what I see. I imagine each one of these represents a person who has been suckered into paying money for these attempted backlinks, though my knowledge of SEO (especially “Black Hat SEO“) is insufficient to be sure I fully understand why so many would continue doing this sort of thing.

I guess I’m naive. Fortunately, I’m not terribly gullible.

PS – To all my readers, thank you so much for taking the time to come here. I wish you a very Happy and Prosperous New Year. May 2012 bring you greater joy and contentment than you have enjoyed previously, and less damn fools to darken your doorstep 😦


Do You “Like” Me?

 

I Sure Do Like This!

 

One of the easiest ways to use Facebook is to “like” the things you actually take the time to read, unless of course either you don’t like what you read or you take even longer to post a comment and engage in conversation. Most of the time you’re probably skimming through stuff your friends or the Fan Pages you’ve “liked” are posting.

You might want to consider clicking the like button for those posts. It’s simple, quick, and goes a long way to let people know you’re actually paying attention. This is especially true of Fan Pages because the admins of those pages have access to Facebook Insights, a set of analytics that tells them if they’re reaching their audience or not. Feedback is one of the things that social is all about, most frequently in the form of some kind of engagement, e.g. comments to blogs, re-tweets, etc.

Clicking on the “like” tag is surely one of the best ways to engage with your friends and the brands and stores you care about. Give it a try. You’ll like it!


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