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Tweaking Facebook

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Use the Like, Luke.

I am — at least, I was — a Knowledge Management professional. It’s what I did for over a decade at Rocketdyne, starting when it was a business unit of The Boeing Company, up through my retirement from Pratt & Whitney Rocketdyne, a division of United Technologies. Pratt & Whitney paid for me to earn a Masters Degree in KM online from CSUN’s Tseng College. It’s such an exclusive degree they don’t offer it anymore. 🙂

I mention this because it affects how I share information, especially here on my blog. One of the tenets we tried to drill into people’s heads, and follow ourselves, was to avoid reinventing the wheel. That is, make it a habit to reuse information and knowledge that’s already been won at some cost to one or more individuals and the organization in which it was produced. This means, among other things, I am not interested in rewriting what others have written, while adding my own twist to it. This doesn’t apply when how I perceive an issue is substantially different than others, but it does when I’m sharing things I mostly agree with.

Yesterday and today brought me two great, and related, examples of things that need sharing and for which there’s little for me to do than announce them. The first I will actually place second, below, as it’s the subject of the second, which is a post by Dennis Howlett, which he published today in diginomica. What Dennis discusses is a Google Hangout Robert Scoble conducted, wherein he described what he has learned in thousands of hours of tweaking Facebook’s algorithms — primarily through his educated use of lists, likes, shares, etc.

Both Dennis and Robert are still far more embedded in the business world than I am and, rather than attempt an explanation through my eyes, I want to leave it to both of them to help you out. If you are using Facebook for your business or profession, or even if you just want to have a much better experience when using Facebook personally, I suggest reading the post and watching the video, which I am also including here. As Dennis points out, Robert is very generous with sharing his knowledge, something this KM pro really admires. You really should take advantage of it.


Why Do We Bother?

I am constantly blown away by the quality and quantity of good information that’s available on the web. I have been studying the use of social media for some time; initially for use within the firewall of a large organization and, more recently, for small business marketing. One channel I think many businesses, especially those that experience high foot traffic, e.g. restaurants, bars, retail stores, is Facebook. I will never refer to myself as an expert, but I have been gaining some expertise in both the strategy and the mechanics of taking advantage of their fan pages.

Unfortunately, I can’t keep track of all the good information that keeps being thrust my way! I want to share just one of them. I like what Jordan Julien has to say, though I find myself wondering why he’s not including mobile now in his assessments. Perhaps he is and I need to dig a little deeper but, for now I just want to share one post he’s written that I think is quite useful. It’s entitled “How Should I Use Social Media” and you can find it at http://bit.ly/ge2vwl. Check it out and see if it doesn’t clarify some things for you. Study the graphics carefully. There’s a lot of info packed into them.

So, by my title I mean . . . I sometimes wonder why I blog at all, since there’s so much information out there; much of it far more knowledgeable than what I have to offer. I know there’s got to be a good reason, else why do I bother?

The link referred to above is no longer available at Posterous!


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