Attention to Detail

So, I’m out in the garage polishing some wood boxes and thinking about what I need to do to make this into a functioning workshop. I go to the fridge and take out a can of Stone Brewing’s Tangerine Express Hazy IPA and as I’m opening it I notice something I had not seen before. In fact, I can’t recall ever seeing anyone do what they did.

What I’m referring to is a very small “addition” (by subtraction) they have made to the opening tab on the top of the can. See if you can figure out what I’m talking about from these two pics. I know it’s not exactly earth-shattering or, in the long run, important at all, but I’m nevertheless impressed by their commitment to their brand. I see it as a gesture of respect for their market.

About Rick Ladd

I retired nearly 13 years ago, though I've continued to work during most of the time since then. I'm hoping to return to work on the RS-25 rocket engine program (formerly the SSME) which will power our return to the moon. Mostly I'm just cruising, making the most of what time I have remaining. Although my time is nearly up, I still care deeply about the kind of world I'll be leaving to those who follow me and, to that end, I am devoted to seeing the forces of repression and authoritarianism are at least held at bay, if not crushed out of existence. I write about things that interest me and, as an eclectic soul, my interests run the gamut from science to spirituality, governance to economics, art and engineering. I'm hopeful one day my children will read what I've left behind. View all posts by Rick Ladd

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