Tag Archives: Brews

Attention to Detail

So, I’m out in the garage polishing some wood boxes and thinking about what I need to do to make this into a functioning workshop. I go to the fridge and take out a can of Stone Brewing’s Tangerine Express Hazy IPA and as I’m opening it I notice something I had not seen before. In fact, I can’t recall ever seeing anyone do what they did.

What I’m referring to is a very small “addition” (by subtraction) they have made to the opening tab on the top of the can. See if you can figure out what I’m talking about from these two pics. I know it’s not exactly earth-shattering or, in the long run, important at all, but I’m nevertheless impressed by their commitment to their brand. I see it as a gesture of respect for their market.


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