Leading a Horse to Water

During my last eight years at Rocketdyne (which traversed ownership by The Boeing Company and United Technologies’ Pratt & Whitney Division) I was the Project Manager for an internal tool called AskMe. It’s original intent was to provide a method whereby people could find both experts and expertise, i.e. people with knowledge they needed or papers and other publications that expressed useful knowledge. I later came to realize what we were doing was using a social media tool.

During the entire eight years I worked on that system, it was a constant struggle to get people to use it. People clearly believed that sharing was not in their best interests. Either that, or they were too intimidated by the thought of putting their knowledge to the test of time, as the whole idea was to foster conversations that would be saved and could later be searched when that kind of knowledge was needed again.

At any rate, I tried lots of different ways of promoting the tool. This one, below, came about after I received an email (at home) for a penis enlargement product. I thought to borrow the concept and see if it flew. I have taken the liberty of blurring out my colleague’s face, as I’m not sure where he is and, frankly, I don’t even remember who he is!

BTW – Within a couple of years of my departure, much to the chagrin of many who had worked on it, the tool was gone. I’ll share later why I think this was so.

About Rick Ladd

Since my retirement from Pratt & Whitney Rocketdyne in 2010, I have spent quite a bit of energy on developing work as a social media marketer for small business, a business manager for an AI software development firm, and as an editor/proofreader for a number of business books and a couple of novels, as well as a two-year return engagement at Rocketdyne from 2015 to 2017. I have decided to stop actively pursuing business in these fields and am now positioning myself to be a writer. I have done quite a bit of writing over the years, but I’ve never really attempted to make any money at it; at least not specifically. I’m starting out with a couple of memoirs and, currently, I’m studying the craft, creating a detailed outline and timeline, and honing my skills as a storyteller. Pretty sure I’ll be writing some fiction as well. View all posts by Rick Ladd

Go ahead! Give me a tongue lashing.

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