Tag Archives: publication

Did Someone Say Newsletter?

I suppose you could say newsletters are in my blood. My father was the radioman aboard the USS William H. Webb during the second World War and one of his duties was to publish a newsletter for the crew. I remember looking through and reading his saved copies of each edition as I was growing up. I may even have some of them in a box in the garage somewhere, though I doubt they have held up all that well. They were printed on some pretty flimsy paper to begin with. I don’t think archival was part of their thought process.

Over the years I’ve done my share of newsletters, ranging from merely creating a SoCal edition of The War Bulleting, a publication out of Berkeley, California, that documented what was happening in Vietnam and Southeast Asia and the activities we were engaging in to protest our nation’s involvement, to a newsletter I created for my local golf course that garnered me lots of free range balls and rounds on the course, sometimes with a pro who couldn’t help but give me some instruction during the course of a round.

So . . . a series of events have convinced me it’s time to go through all my papers—and I have a ton of ’em—and organize, scan, and recycle as many of them as I can, memorializing what I find here on my blog. I also intend on gathering some of it into book form and see if anyone cares to read it.

Here’s the only saved edition I have of a newsletter I put together for the Student Bar Association of the University of San Fernando Valley College of Law. I’m a bit miffed to discover I didn’t put a date on the damned thing, so I can’t be sure if I published it in 1974 or 1975. Now that I think about it, I believe I was the 2nd year, full-time representative to the Student Bar, so that would have been ’75 . . . a mere 44 years ago.

Note the simplicity. There was no computer involved in any aspect of this publication, as PCs did not exist at the time. I’m pretty sure the headlines were stick-on letters I had to apply one at a time, and the copy was all done on a typewriter, though it may have been an IBM Correcting Selectric, because I was working as a secretary/clerk in a small law office in Beverly Hills at the time.

I’m surprised the paper held up as well as it has over all these years. It’s yellowed a bit, but it was still reasonably malleable; not brittle and parchment-like, as I suspect my father’s newsletter would be if I could find them. Then again, they’d be around 75 years old now.

I have also found a bunch of newsletters I created for Rocketdyne, as well as menus and promotional items I designed over the years, when I wasn’t working at Rocketdyne. I’ve also found some strange things I created as jokes during my tenure at what we called “The Rock.” I intend on sharing all of them.


New Book (Posthumously Published) by Russ Ackoff

Russ was such a good storyteller, this book has got to be a great read.`

Amplify’d from www.triarchypress.com

a triarchy press publication

Cover of 'Memories' by Russell L. Ackoff

Memories
by Russell L. Ackoff

Foreword by Peter Senge
Publication Date: 21 October 2010
No of pages: 120

Book type: Paperback
Print ISBN: 978-0-9565379-7-3
List Price: £16 (approx. $20)

Russ was an incisive, lifelong critic of the modern organizational form. He saw its limitations and argued for radical redesign. He was an advocate for major re-visioning and processes of change that started with helping people see what they truly valued and where they truly wanted to get – and then working backwards to see what it would take to get there.

Peter Senge, from his Foreword to Memories

Russel L. AckoffWhen he died late in 2009, Russ Ackoff left two unpublished manuscripts. Memories is the first of these – a collection of stories drawn from his life experience, selected by Russ because they stood out in his memory as instances where he learned something. As he says in his Preface, “Life is a series of relationships formed and dissolved”. For Russ, the important principles and qualities around which his work was centred – clear-sightedness, looking at the bigger picture, working backwards towards solutions, radicalism – crossed over into most, if not all, other aspects of his extraordinary life. The stories in Memories focus on the human side of life and, in so doing, they demonstrate how many of the skills and attributes that are fundamental to professional success are found in personal experience.

In this book, Russ draws from his experiences of serving in the US army during World War II; of bringing up a young family; of encountering different cultures whilst working abroad. From analyzing birth rates in India, to a fireside chat with the Queen of Iran, to introducing theme parks to the US, the stories collected in Memories lay bare the workings of a number of well-known businesses and other organizations – and the people who run them. They describe common attitudes, behaviours and assumptions, which, if left unchallenged, can destabilize or even destroy an organization.

The book shows how thinking systemically leads to real organizational improvements in a variety of academic and workplace settings and – just as important – how failure to do so can be both personally embarrassing and damaging to the organization. Each story is used to illustrate a belief, principle or conclusion central to Russ’s theories of Systems Thinking and Design Thinking. And each of them is told with his customary generosity, wit and wisdom.

Memories is available in paperback or in a hardcover Collector’s Edition.

Read more at www.triarchypress.com

 


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