Author Archives: Rick Ladd

About Rick Ladd

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I retired over14 years ago, though I've continued to work on and off since then. Mostly I'm just cruising, making the most of what time I have remaining. Although my time is nearly up, I still care deeply about the kind of world I'll be leaving to those who follow me and, to that end, I am devoted to seeing the forces of repression and authoritarianism are at least held at bay, if not crushed out of existence. I write about things that interest me and, as an eclectic soul, my interests run the gamut from science to spirituality, governance to economics, art and engineering. I'm hopeful one day my children will read what I've left behind.

Steeerike threeee! Yer Out!

Blind Umpire

Is This How You See The Ump?

Last month, during the third game of the 2012 World Series, there was a pitch that was called as a third strike. Seconds after the call, which ended the at-bat for whichever team was up for that inning, there was a graphic shown of the strike zone and the location of the ball as it passed the plate. It was clearly outside the strike zone and, therefore, should not have been called a strike.

It got me thinking. We use technology to help us with a lot of things and it seems to me calling balls and strikes ought to be one of the things we consider using it for. I have no doubt the technology not only exists, but that it’s currently being used during baseball games. They showed the graphic and, frankly, inasmuch as they’ve been able to obtain the speed of the ball using radar for years, I see no reason they can’t use it to ascertain the exact track of the ball.

Now, I no longer watch much baseball. Ever since the game showed their disdain for their fans by canceling the 1994 World Series through the inability of the players and owners to reach an agreement on how they would divvy up the enormous sums of money they garner each season, I have determined not to be a contributor. Amazingly enough, I have managed to make it through most every season without paying attention and my life has continued rather nicely. I have, on occasion, attended a game or two in all these years, but only because I was invited and did not wish to ignore the generosity of someone whom I respect.

I have also watched many of the games in the World Series over the years, though not much lately. The one I watched this year was – I believe – the third game of the series between San Francisco and Detroit. It was the first game I had seen all year. Frankly, I’d rather watch golf; I’d actually rather play golf, but that’s another story. Besides, it’s difficult to play golf in the dark. I’ve heard Stevie Wonder does it. 🙂

Since I began writing this particular post, I’ve spoken to several friends who are baseball fans and asked them what they thought about the concept of using technology to replace the home plate umpire. Not one of them thought it a good idea. I’m not surprised. There is something to be said about the human factor in games involving humans. After all, if we could replace the umpire with a near-infallible robot, why not seek to replace the batter/runner with a robot capable of calculating the trajectory of the ball when pitched? That would suggest the possibility of a home run each at bat, obviating the need for fielders. Oy! Now my head hurts thinking about this.

I’m sorry I brought it up.


Important Stuff Happening Here!

Installation Marketing - Lowe's

Hey! Guess What I’m Doing Inside.

As I was leaving my house yesterday to go pick up my daughters from school, I noticed a sign reminiscent of the political signs that had been so ubiquitous in my town for the past month or so. This one was in my neighbor’s yard, stuck in the median grassy area between the sidewalk and the street. Although I wanted a picture of it for this blog, I was in a bit of a hurry to get my oldest and had to continue on. I was pleased to find, upon returning to drop her off, it was still there. I got out of my vehicle for a moment and snapped this picture before going after my younger one.

Right after I saw it, though, I found myself wondering if there was a way I could do something like this. My first thought was I should have a big sign I can raise on my roof that says things like “Rick writing here!”, “Rick editing text in progress”, “Rick proofreading a blog post right now”. Now that I think of it, I doubt that’s a very good idea. Actually, the city would likely frown on it and I’d soon find myself at odds with the very people I wish to work more closely with. There’s likely an ordinance prohibiting it. Scratch that.

So, how about this? In keeping with my theme of being a Senior Inspector of the U.S. Grammar Police, I’m thinking when I go to someone’s house or office I should put up some yellow plastic tape that reads “Possible Literary Crime Scene. Do Not Cross!” How’s that sound? Any better ideas?


To Correct and Preserve

I'm an Engineer

Ahm also illitaret.

Being a member of the Grammar Police is not a pleasant thing at times. It can often be a curse, as it makes reading for pleasure  distracting and, sometimes, painful. I’m finding it also makes it difficult to write for this blog regularly because I’m too freaking anal about mistakes and how I say things. I’m seriously working on not caring . . . well, not NOT caring but not being paralyzed by caring . . . if you get my drift.

When I was working for Rocketdyne I wrote a blog post in response to the reality that many people who had a lot to share with their colleagues didn’t step up to the plate precisely because they were afraid doing so would expose them to ridicule or, at the very least, make them look less competent than they actually were. The fear was somewhat real because Engineers are notoriously lacking in overall English and grammar skills, as evidenced by the numerous t-shirts and coffee mugs available with the slogan you see here. However, my experience is blogging doesn’t require the same kind of attention to detail designing an auto, a microwave, or a rocket engine does. Unless, of course, you hold yourself out as a member of the Grammar Police.

Therein lies the rub. I do hold myself out as such and, in fact, am herein sharing a new business card I created to advertise and promote my services. The first iteration of it brought me a small amount of embarrassment because I used “ghost writing” instead of “ghostwriting”, the latter of which is correct. Careful research seems to show it’s correct to use either “Ghostwriter” or “Ghost Writer“, but “ghostwriting” is the only correct usage.  A friend of mine shared the graphic of my card and one of her friends immediately called me out on it. I thanked him profusely for his unwitting collaboration and immediately changed the spelling, after which another person suggested some design changes that made sense as well, so I once again edited the graphic.

I’m pleased with the results and want it known I do not hold myself out as beyond error or reproach. Most people are painfully aware their own writing generally contains errors they are virtually incapable of spotting because of their proximity to the subject of the text. I am no different, though I am pretty damn meticulous in reviewing nearly everything I write – including chat messages. Yes, I am a wee tad obsessive, but therein lies my strength.

I recently was required to read a novel; one which I will likely soon talk about at some length on these pages. In doing so, I asked the author if it was OK for me to make note of any errors I came across. I received the go-ahead and, although it had been read by quite a few others, I nevertheless came across a couple dozen small (but frequently distracting) mistakes. I even discovered a rather glaring error in continuity, which the author was glad to have me point out.

I am currently working with several authors and on several projects. I am looking for more business. If you or someone you know could use a little help polishing up their novel, blog post (one that requires a modicum of professionalism, that is), or even some simple promotional or marketing text, please consider running it by my discerning eye. I believe I can help more than you might imagine. BTW – Here’s the card I ended up designing and may even print out some day. If you spot an error somewhere, feel free to admonish me. I can take it.

Grammar Police Biz Card

One day the shield will read “To Correct and Preserve”


Continuous Improvement

Thumbs up

It’s All Good!

One of the things I noticed when I was working at PWR was the seeming inevitability that people who were most knowledgeable about some skills seemed considerably challenged when it came time to demonstrate the skill in their own work. What I’m referring to is analogous to the cobbler whose children are shoeless or the accountant who never balances her own checkbook.

I found this to be true of many of us who were the most active in what we still refer to as Knowledge Management (KM). We could help others – whether individuals or large product teams – to organize their approach to capturing and sharing knowledge, but we couldn’t keep our own calendars or contact lists up-to-date to save our lives. I was surely guilty of this; still am, though not nearly as profoundly as before.

I credit the concept of continuous improvement for my ability to refine my personal knowledge management and to slowly become more effective and efficient in performing the tasks and commitments I take on. I suppose, in that regard our lives are a bit like physics avoiding pyramids. The basic, foundational skills we learn early in life remain at the bottom of the edifice. However, as we gain experience and further skills, the foundation continues to broaden in order to provide maximum support for those new capabilities we keep piling on top of it.

In that spirit, I have just added another page to this site. On it, I’ve taken a screen grab from my LinkedIn profile in order to share some of the recommendations I’ve received over the past few years. They’re from colleagues and friends and, in that regard, they may be taken with a tiny grain of salt. I do believe they’re reasonably honest and accurate. I paid nothing for them 🙂

The page has been added to the Menu on this site, under “Background”, “Personal”. If you’d like to check it out now, the link is here.


Paying Homage to the Automobile

My 1967 Camaro

My 1967 Chevrolet Camaro SS 396

So . . . blog posts should have substance, should they not? They should tackle thorny issues and momentous decisions; social policy and government actions that affect us all. I’m sorry to say this one just doesn’t fill the bill. There’s nothing momentous about it at all. In fact, part of it is a commercial for Chevrolet, though that isn’t the reason I’m including it here.

I was born in downtown Los Angeles and raised in the San Fernando Valley. As is true with many of us native Angelenos, I have somewhat of a love-hate relationship with the automobile. My very first car was a 1957 Chevy Bel-Air. It had a 3-speed manual transmission, and the previous owner had transitioned the shifter from the steering column to the floor. It was a dream car, but for one flaw. It was a four-door. Still, I was only 16 and it was truly something special.

I’ve only had one new car in my life. A 1967 Chevrolet Camaro SS 396. Actually, if I remember correctly it was leased to the business my father had bought for me. I only owned the car for about six months, because I decided I didn’t want to spend the rest of my what at that point was a very short life working about 15 hours a day. The business was mine for about eight months. It was somewhat of a disaster as my father ended up having to sell it at a substantial loss. I didn’t realize just how much it mattered until, years later, I did a time-value of money calculation. I was an idiot. I chalk it up to youth, naivetĂ©, and incredible stupidity. The Summer of Love may have had something to do with it as well, but that’s another story.

As the years went by I came to view automobiles primarily as conveyances to and from locations that were important to me. Creature comfort was nice, but much of it not absolutely necessary. I was in no way invested emotionally in my cars and, over the years I’ve had plenty of them. In my late twenties, when I was in Law School, I worked for a lawyer whose practice involved representing three of the largest car rental agencies in town. I drove everything from a Porsche 914 to a Mercedes 450 SL. They were fun, but I never once wished they were mine.

At any rate, this video was sent to me by an old friend from High School. We are only a few years away from our 50th reunion, so it’s been a long time . . . and some of us have stayed in touch. He, being an old man like me, still shares most everything via email (unlike me). I was moved by the story and, even though this is around a year old and is a commercial for Chevy, the story is moving and I thought I would share it. You might get a kick out of it. I did. The car sounds awesome.


Recalling The Creature From The Black Lagoon!

I celebrated my seventh birthday in June of 1954. We had recently moved from our modest home in Panorama City, California to a two-bedroom apartment in Palms, West Los Angeles. The San Diego Freeway (Interstate 405) wasn’t even approved for construction yet and behind our building was a small pond. I have no precise recollection of the day I went to see the movie I’m sharing this trailer from, but I do remember it was a Saturday matinee. The Creature From The Black Lagoon was, for a seven-year-old, a very scary movie. I’m sure today it would be rated PG-13, though it would undoubtedly be far more violent and bloody.

That evening my parents went out and left me to fend for myself and my almost 4-year-old brother. At the time, it seemed perfectly normal for us to be alone on occasion and we enjoyed playing together and watching television. Come to think of it, I’m not sure how much there was to watch back then. I don’t think there was a great deal of children’s programming in 1954. At any rate, we managed to entertain ourselves and, at the appropriate hour, we trundled off to bed.

Our apartment was in the very back of the building we lived in and our bedrooms were in the back of the apartment. The window in our bedroom faced to the West and overlooked the pond behind our building. When you’re seven years old everything is bigger than life and exaggeration comes easily. It wasn’t long before that pond (which I have no doubt was pretty small by any standard I would use today) became a Black Lagoon! As I lay in bed, reliving the still-vivid scenes of horror I had witnessed that afternoon, I became increasingly convinced the creature was preparing to smash through our window and whisk us both off to his lair in the lagoon, almost certainly to be consumed at his pleasure.

I was determined not to let that happen and, mustering up my courage, I leapt out of bed, aroused my brother, and fled with him to the Building Manager’s apartment, where we sought the protection of adults. They were most likely quite surprised to hear we had been left alone by our parents and, as I learned much later in life, my mom and dad were quite embarrassed by the whole affair. Nobody called the police and nobody suggested they were neglectful. Young and impetuous, perhaps, but not criminals. I doubt that would happen today. Here’s the trailer to the movie. It was a humdinger back in the day!!


Addendum 05/02/17 – Thanks to a comment to a friend’s post on Facebook, I need to add the following video, which I think adds a little more flavor to the Creature’s panache.


Can I Get an Amen?

Amen Corner at Augusta National Golf Course

The word “Amen” isn’t confined to prayer, though it’s generally closely related.

Yesterday I was inducted into one of several local Rotary clubs here in Simi Valley, CA. The name of this club is Simi Sunrise and, not coincidentally, it meets at 7:00 am every Thursday at the Grand Vista Hotel. I had some trepidations about joining an organization such as Rotary International, best explained by the question a friend asked me when informed of my desire to join; “Aren’t they a really conservative organization?”

Truth to tell, I wasn’t entirely sure they would accept me, especially since this is a fairly conservative city I live in and I’ve made it abundantly clear I am not a conservative – at least not politically. I didn’t really know a lot about Rotary and I knew an awful lot of the people who were in this club. Most of them were quite conservative – politically. At the same time, I live and work with them and know them to be good, decent people. Especially the ones in Rotary 1 and other service organizations.

Fortunately, I got to know a person who ended up convincing – and sponsoring – me to join. Due to an unlikely confluence of events I ended up being the guest who wouldn’t go away, and a process which normally takes a couple of weeks ended up taking a couple of months. Nevertheless, she insisted I continue showing up and, because she had to pay for my breakfast each week, I have offered to do some data input for her at her discretion. It’s the least I can do.

Yesterday was the culmination of two months of meetings and thinking about what I was getting myself into. Now that I’m officially a member I will not only have an ongoing financial obligation and an expectation of service in the form of volunteerism, I will also be expected to perform various duties at the meetings, e.g. greeting members as they arrive, checking attendance, etc. There is one duty I’m somewhat concerned about. Leading the invocation.

I have now heard approximately eight different invocations. I don’t recall any of them being identifiably denominational, though some referenced “our heavenly father”. I believe at least one ended a bit irreverently . . . and comically. They all end with “amen”, a word of Hebrew origin defined by Merriam-Webster online as: “used to express solemn ratification (as of an expression of faith) or hearty approval (as of an assertion).” Although used primarily at the end of a prayer or hymn, it is clearly not limited to religious expression. So it looks like an invocation avoiding the mention of God would most likely be acceptable, even if hard to author.

However, as an atheist I have a lot of experience with people who misunderstand my kind of “faith” and are likely to exhibit one or more of the following traits or attitudes in response to an expression they perceive to be anti-religion: Anger; disgust; defensiveness; dismissiveness; revulsion; incredulity; hatred; need I go on? When you think of invocation, you just don’t think of atheism now, do you?

So . . . my dilemma. I’m going to assume I will, at some point in time, be asked to give the invocation. I suppose I could respectfully decline, but I kind of want to do it. The issue for me is how to do so without offending anyone. Part of me believes that’s a tall order, precisely because of the responses I’ve experienced or observed for so many years, while another part of me believes it isn’t as big an issue as it at first appears. I’ll post the text . . . when I write it!


1 Rotary is very attractive to me as it espouses values I believe are important and progressive. I find it a little ironic so many of the members are staunch conservatives, yet the values they ascribe to can just as easily fit the most progressive agenda. If words are important, and I believe they are, then their foundational writings should matter a lot when determining what kind of an organization they (at the very least) aspire to be. For instance, there’s The Four-Way Test:

  1. Is it the TRUTH?
  2. Is it FAIR to all concerned?
  3. Will it build GOODWILL and BETTER FRIENDSHIPS
  4. Will it be BENEFICIAL to all concerned?

Coupled with numerous other writings, which I will not get into now but will surely bring up as I gain more experiences with this new facet of my life, I think Rotary paints itself as an organization dedicated to the same things I am – Peace, Justice, Goodwill, Internationalism, Fairness, etc.

There’s likely an argument lying beneath the surface here as to the role volunteerism plays in an inherently unfair economic system, but – in my opinion – it is more a philosophical one and should in no way minimize the pain alleviated through the actions of Rotary and other organizations like it. More on this some other time.


Get Out There And Buy The Book Already!

Books for Sale

Go ahead. Splurge. Buy the book already!

Once I started blogging, which was quite some time ago, I became an author. Truth to tell, I’ve been something of an author virtually all of my life. I just haven’t ever thought of it in terms other than how it served whatever organization I happened to be working for. Whether it was writing advertising copy for my family’s business or my cousin’s wine store, publishing a newsletter in exchange for free range balls and rounds of golf at Simi Hills (that’s how I could afford to learn, starting at 46), or producing a monthly newsletter for the Knowledge Management team at Pratt & Whitney Rocketdyne, I’ve been an author for a lot longer than I give myself credit.

Now that I’m planning on ramping up my writing efforts, including offering my services as an editor and proof reader, I’m starting to think a lot more in terms of what it takes; what my mentality needs to be. I’ve started contacting my connections, the people I got to know over the past six or seven years that I was very active in Social Business (formerly called Enterprise 2.0) and social media in general.

One of the folks I contacted and have communicated with is Nilofer Merchant. She recently authored this great post and I think you should read it. She makes some very interesting, important, and accurate (IMO) points about the way we treat authors . . . and artists in general (in my opinion). Here’s an excerpt:

No one knows how to support an author. So, every author feels slighted. And every friend is simply … stumped.

This is because we lack the social conventions for how to support authors. If an entrepreneur shares aKickstarter campaign, you break out the Paypal account because, of course, you want to help someone pursue their passions. If a colleague is doing a breast-cancer walk or leukemia team-in-training run, you know what to do. If a friend loses a parent, you know to send a card or flowers. If someone shares they are having a baby, you slap the dad on the back, wish the new parents luck (and sleep), and find some ridiculously cute outfit to gift.

But what to do when a friend, or even someone you know only on Twitter publishes a book? What if you don’t care about this topic? What if you think you have that domain covered since, you too, are an expert. What if you are just not a reader?

It is perplexing to know what to do since are no norms, mostly because being an author is rare. And – while most people would never want to admit this in public – they would rather be jealous of another person crossing off a bucket list item rather than get excited for them or support them.

But authors do need your help. They need it is small ways and large and since I have several great friends with books in the near future – books worth reading and supporting, I’m going to write a primer for how to support an author.

If you’d like to read further, her suggestions – and the rest of her post – are here. I have to admit being guilty of this myself, though I have purchased far more books than I’ll ever have the time to read . . . unless I become bedridden, and I’m not exactly hoping for that. Help an author. Buy their book. I’m expecting to be begging you on my behalf soon.


The University of Twitterville

I joined Twitter on March 2, 2008; 1678 days ago. I know this because I asked the Internet when I joined. I kind of remembered, but wanted to be sure. I just typed into Google “When did I join Twitter?”. Actually, I didn’t have to finish my sentence. Google finished it for me. I was presented with the following link, http://www.whendidyoujointwitter.com/. I put in my user name and in less than a second I had my answer. A short while later I remembered HootSuite knows when I joined and shares that info quite easily as well. Oh well. It’s good to have choices, eh?

University of Twitterville

The University of Twitterville

At the time I joined I was working for a rather large aerospace company (Pratt & Whitney Rocketdyne, a division of United Technologies), where I had been a member of the Space Shuttle Main Engine team for nearly twenty years. My job at the time, which had changed considerably over the years, was to seek out new technologies for communication and collaboration and determine if we could use them internally to our advantage. I don’t recall when I tweeted for the first time and I just tried a whole bunch of applications which purport to reveal that initial tweet, but none of them can handle the number  I’ve made (18,036 at the moment). My recollection, however, is that it took me nearly six months until I was able to figure out a use case that made sense.

I was never interested in following celebrities and I wasn’t interested in small talk. I was looking for how Twitter could be used for a business to help its people get their work done efficiently and effectively. I think one of the first actual uses I encountered that impressed me was my discovery the team preparing one of the Shuttle Orbiters for its next launch were using it to share status updates in real-time. I had been part of teams that had “stand up” meetings every morning to update each other on the previous day’s activities. These were hugely wasteful exercises made necessary by the limited communication capability at the time. There were many days when only 20% or less of the team needed to be at the meeting, but there was no way to know that until it was over.

With Twitter, I imagined the NASA team being able to follow each other and share their status immediately. The value to this could be, in my estimation, enormous. For instance, if a team member was offsite picking up an item that another member of the team needed to continue working on a particular task, the knowledge that it would be available in four hours could allow them to start a task, knowing that the upstream portion of it was now complete or that a needed component for finishing that task was on its way. There are all kinds of scenarios where not having to wait until the following day saves time. There’s also something to be said merely for the value of one-to-many communication capabilities, which is one of the many value propositions of Twitter.

Unfortunately, I could never get anyone at Rocketdyne to experiment with Twitter as a communications tool, so I had to look for another use case; one that benefitted me but might have broader implications as well. So here’s what I, personally, got out of Twitter and why I think it is so valuable. One of the first people I started following was Tim O’Reilly (@timoreilly). He had written what I found to be the seminal paper on the transition in the Internet from a one-way, broadcast medium to a multi-path, participatory medium. It was entitled “What is Web 2.0“, and reading it had been one of the more enlightening reads of my career. If you haven’t read it, I recommend it highly.

It wasn’t long before I was following quite a few thought leaders. What made all this so incredibly valuable was not merely being able to read their pithy tweets, but also being able to read the papers, columns, and blog posts they provided links to. Thanks to link shortening services like tiny.url and bit.ly, a very long URL could be shortened to less than 25 characters, allowing the author of a tweet to not only share the link, but also to provide a little information on what the subject is. This made it easy to determine if something was going to be of interest to me.

Although I hold a professional degree (Juris Doctorate) and a Masters degree (in Knowledge Management), I am largely an autodidact; a self-learner. I never went to undergraduate school and got into Law School on the strength of my LSAT scores, which I am reasonably certain were high based on my being self-taught and, therefore, fairly well rounded and well educated. I barely made it out of high school, taking an extra semester to finish enough credits to be able to graduate. I’m a lousy student, but a powerful, self-actualized learner.

In my opinion, perhaps in large part because I’m already someone who learns on his own, I found the things I learned – the education I got, if you will – from Twitter was every bit as valuable and useful as what it took for me to get either of those advanced degrees. In some ways I’m pretty certain it was actually better. It was certainly more pleasurable because it was done entirely on my schedule and nothing I studied was superfluous. I can’t say that of any other educational experience I have had in my entire life.

My experience with Twitter, therefore, is analogous to having gone to University; one of my choosing, taught by people I admire and respect, and studied on a schedule completely of my choosing. Tests came in the form of real-life applications both on-the-job at Rocketdyne and in various interactions I had with professional and other organizations and people. I am very grateful to be a proud graduate of the University of Twitterville.

Has Twitter affected you in any appreciable, useful way and, if so, what was it?


On The Meaning of Manurial

Sisyphean Dung Beetle

Sisyphus, The Dung Beetle

It’s been something like thirty years since I woke up in the middle of the night and wrote the following limerick but, for some unknown reason, it popped into my head a couple of days ago and I can’t shake it. I’m interpreting this to mean I have to share it now. First, a smidgeon of background.

A long-time, close friend had heard the word “manurial” and thought it was kind of funny. Frankly, I have no recollection of the context in which it came up; perhaps it was on a late night talk show the previous day. He wondered about its actual (not supposed) meaning and, alas, it was before the Internet. We did not have a dictionary immediately at hand. Now, this friend was one of those people who’s constantly coming up with ideas, but seldom following through with them. That night, as I lay in bed, I suddenly had an inspiration and felt compelled to pen a limerick. This is what I wrote:


Our Loren though entrepreneurial,
Is, nonetheless, quite mercurial.
His numerous Schemes
Drive us mad ’til it seems
We can’t help but think he’s manurial.


There! I’ve now recorded it for posterity. I can’t believe I’ve carried that one around in my head for all these years. I also wrote one about a guy I worked with whose last name was Luckett, but you can probably figure out how that went, though I believe I was able to avoid the use of “Nantucket”.

There were others. Maybe I’ll recall them as well some day. Please don’t hate me.