Sometimes, it seems like innovation is all anyone talks about. It’s been a really hot topic for the last five or six years; probably more. In the last two years before I left Rocketdyne — let’s see, that would have been from 2008 to 2010 — I participated in several innovation classes/exercises and, in fact, I setup the SharePoint collaborative spaces that were used by the teams in one of these exercises that were exploring different avenues for the company to invest in. I was also part of a team looking at one of the many technologies we were investigating at the time, and we even brought in a Professor from the USC Marshall School of Business to help us “learn” innovation.
I’m not going to get into my thoughts about what it takes to be innovative, or creative, but I just want to throw out this observation I’ve been mulling over for some time and see what others think about it. One of the things I think I’ve noticed is that almost everyone approaches innovation primarily as a way to come up with new products or services to sell. There seems to be what I think of as a blind spot when it comes to how we got things done, to our processes and procedures that are the backbone of our day-to-day activities. I’m also not confining the daily activities we might look at to businesses or governmental agencies and institutions either. I’m also thinking about things like mass public transportation and local traffic patterns and uses, our use of public facilities like parks and schools, the ways we approach (or choose to ignore) recycling, the value of our food and how we produce, distribute, and consume it – and on and on.
So here’s my big question for now. What if we started looking at enabling – empowering, if you will – everyone who was interested, to be involved in social and cultural innovation; in our continuous social and economic evolution . . . as citizens of our local municipalities, our neighborhoods, our nations, and even as inhabitants of the planet Earth, i.e. as a species? What if we came up with ways to encourage, communicate, evaluate, and pursue ideas that would improve – dramatically or otherwise – the lives of many people, perhaps everyone? Very public ways. What would that look like? How would we do it? What would be the biggest challenges? What infrastructure and social constructs are already in place to support such a thing?