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Category Archives: E2.0

It’s Getting Chilly, or How I’m Planning on Doing Some Cold-Calling

Well, I’ve finally decided to go out in earnest and get some clients. I don’t think I’ve mentioned much (if anything) about what I had hoped to do with my life after leaving Rocketdyne and, frankly, it was a bit amorphous in my mind for some time as well. I keep looking for ways in which the knowledge I’ve gained over the years can be put to good use for others. I’m beginning to see some fairly clear outlines of just how I might be able to do that. It isn’t all about “clients” either.

Today I met with the Principal of my youngest daughter’s school, Sycamore Elementary in Simi Valley; on Friday I am meeting with the Principal of my other daughter’s school, Vista Elementary also in Simi. I decided a while back I wanted to see if I could bring something to the table that might improve the educational system . . . some small but significant contribution I might offer that would take advantage of my Knowledge Management, Social Networking/Computing experience, as well as my overall skill set acquired from well over four decades of business experience.

Today’s meeting was a bit of serendipity, actually. I take my children to school every morning, dropping the older one off first, then dropping my youngest off on the way back home. Today I also walked the youngest in and watched her play a bit before class started. I then went into the office to talk to the Principal. My intent was to have essentially the same conversation I had with the Principal at Vista. After all, it resulted in an appointment to delve further into the issues. All that I could have asked for. I discovered today was the one day out of only a few in which she has set aside some time to have coffee and a chat with whichever parents happened to show up. Lucky for me!

Double lucky . . . the President of the PTA was there as well. She was very interested in what I suggested which, btw, was that I learn how they do “business” with an eye toward discovering ways they can take advantage of new tools, services, and techniques that might relieve them of any pain they’re experiencing. I know they’re experiencing it. You can’t be paying attention and think the schools and their ancillary organizations aren’t suffering from any number of headaches and problems which would improve the educational experience for students, teachers, parents, and administrators alike if they could be even partially solved.

So that’s what I offered to give to both schools. I have suggested I can afford to put in at least four hours a month per school and I am both willing and eager to do so. I plan on taking the same attitude to commercial and industrial establishments as well. I believe there are lots of ways in which social computing can be put to good use for small, medium, and large businesses. I also believe there are a lot of people out there who are holding themselves out as Social Media “Experts”. I am not doing that. I’m merely saying I think I can help – first and foremost – understand what kinds of problems any particular organization has that they want to address. Only then can they even think about what tool, service, process, or technique might serve to do so.

In order to drum up business that will actually make me income, I have developed my first piece of “Collateral” to leave behind after visiting the organizations I offer my services to. Anyone who is following me on Twitter, is my friend in Facebook, is connected with me through LinkedIn, reads this blog, or connects with me in any one of numerous other ways probably knows I’ve shared a few presentations I’ve given in the past – when I was still an employee of Rocketdyne. They can be found on Slideshare, here. I want to share what I’ve done in creating a brochure to leave behind after an initial conversation with a prospect. My intent is not for this brochure to introduce me, but rather to serve as a reminder of the conversation I expect to have with whoever it is I’m discussing these things with.

I know, from my years of pursuing knowledge in this field, through literally hundreds of conversations on the subject, and from following and reading the work of dozens of people whose intelligence I have nothing but the deepest respect for, that almost anyone; every process; every business; yes, even every institution – up to, and including, those of government at any level – could be improved through the intelligent application of social computing. Of course, every situation is different. The City Council here in Simi surely would neither benefit from, nor require, the same thing that might benefit the U.S. Senate, and a small restaurant surely doesn’t require the same capabilities that a large manufacturing or distribution enterprise would find helpful.

So . . . that’s my story, and I’m sticking to it. Below are the two pages of a three-fold brochure I’m going to get printed shortly and start bringing with me as I literally knock on doors. It’s not the only method I intend on using, but it gets me out of the house, and that’s a good thing. I’d be interested in any feedback those of you who might read this post have to offer. I’m a work in process. Aren’t we all?

Click on Image for Larger (Legible) Version

Click on Image for Larger (Legible) Version

P.S. – Special thanks are due to my friend Luis Suarez, who was kind enough to look over what I had done and make some very useful observations and suggestions. Thank you so much, Luis. You are one of those people whose presence I value dearly.

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Companies Should Pay Attention to Former Employees

Today, my friend (I consider anyone I can have a decent, useful conversation with on Twitter a friend) Kelly Kraft (@KRCraft) posted a blog asking the question “How much and what kind of a relationship do you have with former employees?” Her experience is much different than mine, though I think her conclusions make perfect sense for any organization contemplating doing as her former org did. The question is not – in my mind and, I think, in Kelly’s – whether or not to have ongoing relationships. Rather, it is what kind of relationships, and how extensive (or intimate), will they be?

KM Through Social Media

Over eight years ago, in response to a perceived need for understanding (and locating) the depth and breadth of expertise at Rocketdyne Propulsion and Power (then a division of Boeing’s Space & Communications business unit – whew!), I did some research and found a company that provided a tool that was a predecessor of many of the social media offerings of today. In my opinion they were way ahead of their time. The tool was called AskMe Enterprise and it offered profiles, Q&A threads (including forwarding, commenting by others, feedback as to quality and efficacy), file and link uploading and sharing, etc. We later had a customization added that provided for posting Lessons Learned and, about four years ago, they added a blogging capability.

Unfortunately, the larger percentage of our workforce (especially leadership and management) adamantly refused to participate. This wasn’t unexpected, however disappointing it may have been, and we continued to use the tool and work on building acceptance by example and through its ever-growing usefulness. Many years ago, I suggested we consider finding a way to stay connected with the constant flood of experienced Engineers, and others, who were retiring or moving on to other pastures. Inasmuch as we had a history of bringing some of those people back as contractors, I thought we might be able to find an inexpensive method of remaining in contact with the majority who didn’t return.

The proposal I thought made the  most sense was to provide retirees with a secure connection to our network and, as compensation for being available for questioning within AskMe, perhaps covering the cost of their Internet connection. I don’t believe anyone took this idea seriously and it essentially died on the vine.

Intellectual Property & Communication

Now here comes Kelly, pointing out how valuable her former organization, Exact Software, has found maintaining continuous relationships with former employees can be. She also addresses the issue of what kinds of relationships make sense for different types of employees. Specifically, she notes the difference between outward-facing, highly engaged employees as opposed to somewhat sequestered, internally focused employees like many of the Engineers I worked with. She is, however, right on the mark suggesting each of them can be successfully engaged.

For instance, she points to her own experience as an Implementation Consultant for Exact and the work she did in the years since, noting there probably isn’t a great deal the enterprise needs to do to engage her. She is also, I believe, referring in part to her use of Twitter to stay in touch. My Engineer friends are not terribly likely to engage using Twitter (or blogging, or anything else that public for that matter). There are considerations of IP protection they can’t afford to ignore, as well as governmental restrictions like ITAR that, contravened, will surely bite them in the ol’ behind. This can be, and has been, quite expensive and can be done somewhat inadvertently.

Nevertheless, as Kelly points out, there are numerous ways in which an enterprise can stay in touch, and engaged, with its former employees. In Rocketdyne’s case – especially – with those employees who have retired and are not working for another company. She is also pointing out, in my opinion, that CRM (or SCRM) isn’t just for sales and marketing to dun customers with either. Social Media have many applications. Many of them are useful for engaging with an enterprise’s customers, but many are also valuable for engaging one’s own employees (current and former). The lunches and parties sound pretty cool, too.

PS – The article she credits me with was a few paragraphs of my opinion of what Hutch Carpenter (VP of Product at Spigit@bhc3) had to say at his blog, “I’m Not Actually a Geek” (which he really is, but you didn’t hear that from me).


Enterprise 2.0 Conference Still Percolating in my Head

Almost three weeks ago I had the good fortune to attend my first Enterprise 2.0 Conference, in Boston, MA. My attendance, though highly sought after (by me) for over a year (as a representative of the company I just “retired” from), was still somewhat serendipitous, and relied heavily on the generosity of Susan Scrupski, the Executive Director (or, as she is wont to describe herself, the Concierge) of the 2.0 Adoption Council.

This was a new experience for me and I had no knowledge of what, exactly, had taken place in previous conferences – other than what generally takes place at most conferences. There was one major difference this event was going to mean for me. For well over a year I had been accumulating “friends” through my use of social media, especially Twitter. I had never met any of these people face-to-face, yet many of them I felt I knew reasonably well and, in fact, quite a few of them I believed I could trust – at least as much as I would trust any colleague I had ever worked with. Now I was going to have the opportunity to spend some face-time with them, rubbing (and bending . . . over numerous beers) elbows for over three days.

A little over a month ago I posted about the possibilities of building relationships virtually and argued that face-to-face meetings, though valuable, were not necessarily the sine qua non of meaningful, trusting, and useful relationships. I was primarily addressing business relationships and, especially, the necessary interplay of colleagues – peripherally touching on sales and arms-length transactions as well.

I haven’t changed my thoughts on the value of virtual contact and the ability to have meaningful relationships without meeting face-to-face . . . but I surely had to think deeply about it after Boston. Here’s why. My first full day there I made it to the all-day Black-Belt practitioner’s session a couple hours late, due to several snafus I experienced with Boston’s public transportation. I entered a room with no less than 60 or 70 people seated at round tables facing the front of the room as a presentation was being given. I managed to find an empty space, sat down, and immediately started searching the room for “familiar” faces. I soon spotted two people I had become “friends” with via their blogs and, especially, through numerous conversations we’d had on Twitter – Luis Suarez and Mary Abraham (@elsau and @VMaryAbraham, respectively).

I was able to recognize both of them despite the fact I had never seen them in person and only knew what they looked like based on their avatars. This in and of itself should be a good indication of authenticity, now that I think about it. At any rate, as soon as there was a break I moved over to their table and was greeted with the warmth and enthusiasm reserved for old friends. I’m not sure I can adequately express the feelings I had right then and, frankly, it’s taken me this long to sort out my feelings and what I think I learned from the entire experience. I’m not quite certain I’ve processed it all yet, but I’m finally able to complete enough of my thoughts to get a blog out.

Later that evening, after the day’s conference activities were completed, Luis, Mary, and I sat in M. J. O’Connor’s (in the hotel where the conference was taking place) drinking Blue Moons, getting to know each other a bit better, and sorting through the day’s experience. I know that Luis has been to many of these conferences and, as one of the most vocal and prolific proponents I know of in favor of social media, he’s no doubt met many people over the years he had previously only know through virtual media. I don’t think it was the same for Mary and I know it wasn’t the same for me. This was the first time I had come face-to-face with people I had grown to know through Twitter, blogging, Facebook, etc. It was truly a wondrous experience.

Seriously, I’m still not entirely over the whole thing. Consider this. It was the first time in my life I attended a conference for my own benefit. Previously, I attended numerous conferences, but always as an employee of Rocketdyne (in all its incarnations during my career there). Before that, I was in small businesses and I don’t recall ever attending any conferences, so no experience on that level. Now let me bring this back to what I think I learned from this particular level of the experience.

It is possible to conduct business and to build a solid, trusting relationship with people you have never met. It is, however, far preferable to have some kind of face-to-face meeting at some point in time in order to solidify the relationship. Of course, now that I’ve written these words I realize I haven’t communicated with either Luis or Mary since returning to Southern California from Boston. Then again, it’s only been three weeks (almost) since the conference began and, given the intensity of the experience, I don’t suppose that’s so out of the ordinary. I took a week out of my life to attend and had a lot of catching up to do once I returned. Couple that with the death of my last (and favorite) uncle a week ago, I suppose it makes sense.

Oops! I’ve managed to digress, so let me return to my last thought. I believe people who wish to work together virtually can enhance the quality of their relationships by having at least occasional in-person meetings with their colleagues. However, I don’t think it’s a matter of the ability to experience body language, eye contact, etc. so many people assert as the most important aspects of human connection, as much as it’s just the informal, off-hand, and emergent conversations and interactions that can only happen during the course of an afternoon or evening spent together. This should include, if possible, sharing a meal or sitting in a pub and bending elbows over a pint or three of some good beer, ale, etc.

As I said, I haven’t entirely processed how I feel about this or what I think I’ve learned, but I’ve waited long enough to write something down about the experience. I plan on posting at least twice more on what I got out of the conference. My next post will be more of a compilation of the many posts others far more knowledgeable than me have written since the conference was over. Following that, I intend on discussing an issue of Enterprise 2.0 I think is missing from the equation; namely some of the design principles of Web 2.0 I think E2.0 should be emulating and that I don’t see at present. Stay tuned.


Enterprise 2.0 Through The Eyes of a Friend

I have been a KM practitioner for over a decade, and one of the principal reasons we have given for using KM principles is the need to keep from reinventing the wheel. So, in that spirit, rather than write my impressions of the Enterprise 2.0 Black Belt Workshop here at the Enterprise 2.0 Conference in Boston, I’m merely going to point to the blog of my friend @VMaryAbraham, since she has taken copious notes and already put them online.

This will make up for the fact that I accidentally set my alarm for 6:51 pm (most of my timepieces are set to 24 hr time) and got about an hour later than I had planned, coupled with a public transport nightmare, that had me over two hours late to today’s inaugural session.

So without further ado, here’s the link to Mary’s (award-winning, I might add) blog – Above and Beyond KM – http://aboveandbeyondkm.com/2010/06/learn-from-the-e2-0-vanguard-part-3.html

P.S. – unfortunately, WordPress does not fully support the iPad yet, and publishing a blog is a bit problematic. One problem; I can’t make the URL to Mary’s blog an actual hyperlink. I’ll have to fix that as soon as I have access to a regular computer. In the meantime, if you want to read Mary’s notes you’ll have to copy and paste the URL into your browser. Sorry about that.


Now I Remember!

One of the more interesting things I’ve noticed about Facebook, not including the brouhaha over privacy we’re all acutely aware of – at least most of us are – is how it’s slowly changing my relationship to things I didn’t really used to have a relationship with. I am talking about the manly art of remembering birthdays.

Yesterday, I found myself on Facebook and noticed it was a friend’s birthday. Normally, I don’t pay a great deal of attention to birthdays. Like most men (I think) they come and go and we don’t spend a great deal of time at a Hallmark store poring over dozens of cards, looking for the perfect one to give our friends, etc. As far as I can tell, based on the yearly stories surrounding no less a card-remembering day than Valentines, men are notorious for waiting until the last minute to get something for their girlfriend, wife, etc. – if they get anything at all.

I’m not here to argue whether or not this is a good thing. I suspect my wife will be happier if I remember special occasions each year, though this year we both spaced our anniversary : ). I question whether or not it means anything to my male friends, though I suspect it does to some extent. I think everyone likes to be remembered or to know they’ve been thought of by loved ones and even acquaintances.

So, social media continues to fascinate me. Today I’m off to Boston to attend my first ever Enterprise 2.0 Conference. My goal is to learn what I can but, more importantly, it’s to cement some relationships I’ve been conducting virtually for – in some cases – several years. This is also the first conference I will ever have attended that wasn’t under the auspices of the company I worked for during the last two decades. It’s kind of nice to be doing it on my own dime. Somehow, it seems even more valuable.


Look Out Boston, Here I Come

Along with a couple hundred (?) of my best virtual friends, I’ll be in Boston next week for the Enterprise 2.0 Conference. Last Friday I treated myself – for my 63rd birthday – to a new Apple 64Gb, 3G iPad and I’m taking it with instead of my laptop.

At the very least, I expect it will provide me with enough entertainment to keep me occupied on the plane both ways, as well as give me something to do with my time if (God forbid) I should at any time get bored.

As someone who has been constrained to use the technology that was given to me by the company I worked for, and generally only had the same kind of technology at home (inasmuch as my personal life has always been so intertwined with my professional life), this has been a real treat. Additionally, I’ve not had an iPhone so I’m not used to having so many apps available and, this is really fun, I haven’t had a touch screen . . . ever.

I’m going to do what I can to both tweet and blog from the conference, but I expect to spend a lot of time with the carbon-based representations of the many people I have only gotten to know virtually over the past few years. I’m truly excited; no mean feat for a guy like me.


Do I Really Have to Look at Your Ugly Mug?

My Babies

No Rights Reserved. So There!!

I had a great lunch with two former colleagues (and continuing friends) at a superb Korean restaurant today; one I never would have gone to on my own merely because it was in a location I just wouldn’t have thought of stopping to eat in. Then again, for many years I haven’t been the type of person who goes out much for lunch. I used to bring my lunch and eat at my desk and continue screwing arou . . . er . . . working. So, during the conversation we got to talking about one of my favorite subject, which is how important is face-to-face contact . . . really?

Lots of people I know insist face-to-face meetings are, hands down, the best way to conduct meetings. They believe the numerous signals that can’t be communicated virtually are so important to understanding and communication that without them too much is lost. To them, conducting meetings virtually is not useful enough to justify engaging in often. To some, it is of no value at all unless it includes a voice connection (at the least) as well. I’m not sure I agree with them. Actually, I don’t agree with them at all. I am in the opposite camp.

Now, don’t get me wrong. I’m all in favor of face-to-face meetings. After all, you can’t go out drinking together if you aren’t actually together. Nevertheless, in today’s environment and, perhaps, regardless of how much the economic situation improves, travel is expensive in all kinds of ways. There’s the money spent on the travel and lodging itself. There’s the lost productivity while stuck in airports or overcoming jet lag. There’s the societal costs associated with the resources used to fly jets, drive cars, etc, etc. There’s being away from one’s family and the pressure that brings. There’s the cost of bringing souvenirs home for your kids that will often as not end up under the couch within a couple of days, not to be seen for a while (and surely not missed).

I just don’t buy the argument that being able to read facial expressions and body language are all that important. Perhaps when negotiating a complex contract, where there’s a bit of gamesmanship going on, it’s absolutely necessary. However, in the kinds of arms-length transactions that make up the bulk of the activity people travel to conduct, we can usually presume a desire to achieve the same, or similar, results – can’t we? I have a lot of relationships these days with people I have never met in person. I’ve seen still pictures (mostly avatars), but nothing else of them. Frankly, I don’t even know for sure it’s what they look like. Yet, there are ways in which trust is attained; built up in thin, seemingly tenuous layers of  engagement; in the sharing of innocuous details of one’s activities and interests, etc. Some of my “virtual” friends I feel closer to than I do to many of my “analog” friends.

This I attribute to the richness of communication that generally emerges with the proper use of a good social system. For instance, Twitter allows me to engage with people on several different continents. Over time, I know (and I can reasonably confirm it to be true) where they work, what they do, what they like, and – especially – what they think about things I like to think about. Over time I can determine whether or not they keep their word; that is, how trustworthy they are. In communication and collaboration, nothing is more valuable in my opinion than trust.

I want to repeat my position here. I am not suggesting meeting people in person is not valuable or that we can do away with it. I do believe, however, if we found ourselves in a situation where we needed to work with someone we just wouldn’t have the opportunity to sit in the same room with . . . it wouldn’t be all that terrible. I’m going to Boston next month to attend the Enterprise 2.0 Conference. Frankly, my main reason for going is to meet – in person – at least a dozen people I have been interacting with for various periods of time who I have grown to trust and respect. I wasn’t going to go, despite my desire to meet up with these new friends. Fortunately, one of them (@ITSinsider, aka Susan Scrupski) made me an offer I just couldn’t refuse. Had I not been able to attend in person I still would have continued my relationships with these friends, and I believe they would have grown and improved.

So. I kind of hope I’ve gored someone’s ox. Otherwise, why do I reveal myself this way? Who’s going to join the fray? Virtually speaking.


Widening my Connections

Although I consider myself fairly adept at the use of social media (especially for an old fart), I’ve still confined a great deal of my affirmative content to the intranet of the company I will no longer be working for as of tomorrow. I have spent a fair amount of time on Twitter, and I have this blog, but they haven’t been places I could talk freely about the experiences I had there or my views on what it all means. This, of course, will be changing and I will be freer to speak my mind. I don’t care what anyone says, unless you somehow are given a written guarantee there will be no repercussions (and probably not even then), why would you expose your thoughts to the hand that feeds you? Especially if you are convinced the changes required to meet the company’s stated needs are massive and painful?

So . . . I’m increasing my outward-facing posture in small bites, partly due to my need to better learn how things are connected and how best to take advantage of those connections to get my message across as succinctly and unobtrusively as possible. This post represents one of those instances. While I can post at Posterous via email, I’ve finally gotten it through my thick skull I can do so here as well. This is my first email using WordPress’s email posting capability. Bam!


Behind The 8-Ball . . . or Hand me The Hammer & I’ll Fix This.

Now that I’ve had a little while to work with my new iMac, I’m beginning to come down from the techno-induced stupor I’ve been in and am thinking about what this all means to me. I’ve also been thinking about what it should mean for many people who work in corporate America, where I have been laboring for the past two decades and more.

Let me explain what I’m getting at. From the first day I started working at what was then Rockwell International’s Rocketdyne division (formerly North American Rockwell), I was stuck using technology that was already a little behind the eight-ball. Back then (1987) there wasn’t much in the way of personal computers, but they were developing rapidly. I went from an IBM 8086 to an 8088 to an AT and, finally to Windows and on and on. As time wore on the level of state-of-the-artiness of the available technology I had available at work, unfortunately, fell further and further behind.

Now, this isn’t about the battle that took place between IT (formerly MIS) and Engineering for many years, and how it affected the development of the first LAN in the company (hint – it wasn’t pretty), but rather about the level of security and, perhaps, paranoia that built up over the years with respect to the use of computing resources.

Part of the problem for my line of work was the very real issue of the International Traffic in Arms Regulations (ITAR) which, sometime after we were purchased by the Boeing Company, was painfully and expensively learned after an inadvertent and ignorant violation of the Regs (another story this really isn’t about). This lesson required some education and was fairly easily addressed once understood.

I think I need to throw in a caveat here. I am not an IT person. I have absolutely no formal IT education. I am merely a business person who has worked with (mostly) micro-computers – now called PCs – for close to thirty-five years. I have participated in or led efforts in knowledge management and Enterprise 2.0 for Pratt & Whitney Rocketdyne, and I was instrumental in bringing in our first web-based social system over 7.5 years ago. I have also been the project manager for that terribly under-used application all this time as well. My point here is I may not use language that’s accurate, but I know the kinds of functionality available and I know all of it is – from a corporate point of view – there to serve the business.

What I’m concerned with is the application of a one-size-fits-all mentality to the provision of information technology to a company’s workforce, as well as the imposition of blanket security regulations that serve to cripple an organization’s ability to keep abreast of developments in that same technology. This becomes increasingly important as more capability moves out into the cloud (this includes micro-cloud environments, i.e. inside the firewall capability that utilizes cloud-like architecture.)

I have tried to argue, to no avail – I’m sure others will recognize this particular kind of frustration – for the identification of power users who could be provided with, for lack of a better term, beta capabilities they would exercise and learn about. These people would provide a cadre of workers who are constantly looking at new ways to improve communication, collaboration, and findability. People who’s job, in part, is to find newer and better ways to get things done. In my eyes, this is a no-brainer, and I have to say with the speed things are changing nowadays, I think this kind of approach is even more important.

I recognize it is difficult to get large organizations to move rapidly. One doesn’t turn a battleship on a dime. Nevertheless, it is conceivable to me (much more so now than a decade ago) a small group of people could help any organization understand – at the very least – how work gets done, how workers are communicating and collaborating with each other across various boundaries, and how knowledge is being shared in a timely and useful fashion. I also think, daring as it may seem to some, that paying attention to – and preparing to learn from – the processes that are changing the way we do these things can position a company competitively to be a player, rather than an also-ran. I quite certain failing to do so leaves you with the situation I grew used to; a company with computing resources and experience years behind state-of-the-art. In marketplaces where this can change dramatically in under a year, I think that’s unconscionable.

Have any of you experienced this situation? Does it resonate at all? Am I totally off-base or do you think this would be a viable approach for large organizations to engage in?


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