Author Archives: Rick Ladd

About Rick Ladd

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I retired over14 years ago, though I've continued to work on and off since then. Mostly I'm just cruising, making the most of what time I have remaining. Although my time is nearly up, I still care deeply about the kind of world I'll be leaving to those who follow me and, to that end, I am devoted to seeing the forces of repression and authoritarianism are at least held at bay, if not crushed out of existence. I write about things that interest me and, as an eclectic soul, my interests run the gamut from science to spirituality, governance to economics, art and engineering. I'm hopeful one day my children will read what I've left behind.

Getting to Observable Work

Observable Work

We Can Work Smarter & More Effectively When We Can See What Our Colleagues Are Doing.

One of the concepts I think best conveys what many are trying to do with social media inside organizations, mostly large ones, is that of “working out loud” or “observable work”. The idea is that one’s efforts and day-to-day activities are conducted in such a way as anyone who wants to can find and see visible artifacts of that work.

There are numerous benefits to doing this. One way in which it is highly beneficial is it obviates the need for regular activity reporting. Where I used to work, a great deal of time was spent at the end of each month as employees gathered information and wrote up their reports on the activity they could recall or that they had been organized enough to make notes about.

Once they had done so, these reports went from the workers to first-level managers, who read, edited, consolidated, and passed the information up. This continued through the organizational hierarchy until it finally reached the President, where it had been re-written, re-organized, and (sometimes) thoroughly filtered to ensure bad news wasn’t included or was glossed over or minimized. Not the best way to do business, IMO. It was very stressful and quite time consuming.

A good friend and long-time blogger in the field of knowledge management and social media – Luis Suarez of IBM – recently summarized the most important issues he got from last month’s Enterprise 2.0 Conference in Boston. Especially useful to enabling observable work, I think, is Alan Lepofsky‘s concept of social task management, which Luis discusses in an excellent post on CMS Wire. There’s lots of good info Luis offers there as well as some links to other stuff, including one to an excellent Slideshare presentation on Social Fatigue. Check it out yourself:

http://www.cmswire.com/cms/social-business/social-task-management-when-social-business-got-down-to-work-016309.php


What Facebook and Google are Hiding from the world.

Wonderful 10 minute TED talk on how Facebook, Google, and others are doing us a disservice by personalizing the things we see. This speaker points out that we are in danger of becoming a web of one when algorithms without deep ethical roots are used to determine what we want to know about. Great talk.


Dreadful and Delightful

My Daughter's Class

See if you can spot Alyssa

And so it begins. Another Summer vacation filled with excitement and challenge. I know my kids want to spend the entire seventy days watching television and swimming. They’ll want to do it at home and at their friends’ homes . . . and back at our home with their friends. They will resist anything that smells of homework or, heaven forbid, learning.

My job is to stand in their way and keep them from having a good time. We can be sure that’s how they see it. I see it as a challenge to figure out creative ways to get them to think without it appearing as though that’s what I’m doing. I have some ideas. My education has been mostly unconventional and I am a life-long learner. Hopefully, I can instill in them some of the excitement I get out of the chase for knowledge.

I picked up my youngest from school today. I got there a little early so I could find a parking space and walk in to greet her. The kids were all assembled on the lawn outside their multi-purpose room, sitting fairly patiently with their classmates and their teachers. I had the opportunity to thank my daughter’s teacher for all she’s done this year and, let me tell you, she was challenged on our behalf. She earned whatever they pay her, which I’m pretty sure isn’t enough.

About three minutes before Noon, the Principal said a couple of words and put on the single version of James Brown singing “I feel good!”. When it was over she said a few more words. Then she did something I wish I had been prepared for, because I would have loved to share what would have been a powerful, exciting 15 seconds of video. She looked at her watch and started a countdown from 10 seconds. The kids got into it – big time – and the area was filled with the full-throated chanting of around 350 – 400 kids. When they reached zero they erupted into cheering.

I haven’t experienced a casual and cavalier Summer, where I really wasn’t required to do anything but have fun, for a long time; somewhere around 50 years. I don’t really remember the feeling any longer. However, for about 10 seconds today, while those kids were marking a big step in their lives, I think I was able to capture the sheer joy of it all. It was awesome!


Ooh! Ooh! Look At Me!

Too Old to Work?

Too Old to be Useful?

I’m fully aware my experience is entirely anecdotal. After all, it has happened – as far as I can tell – only to me. Furthermore, I really have no way of knowing why things occurred the way they did because I haven’t been made privy to the processes and decisions that went into the “invisible” side of my experience. Therefore, you may write these words off as the irascible grousing of a bitter old man, if you like.

Nevertheless, inasmuch as I have applied for a shitload full of jobs in the recent past, all of them online and most of them through LinkedIn, let me offer a little of my experience in doing so. When it comes to hiring, regardless of whatever else they may or may not do right, and regardless of the good intentions of no doubt good hearted people, HR departments suck at treating applicants as human beings.

Of all the positions I applied for, I would say no more than 20 – 25% of them acknowledged my existence in any way after I had completed my application. Of those, the majority were simple web pages that I was fed after completing their application. In total, I received no more than four email acknowledgements of my effort.

Unfortunately, my application was the last of our “engagement” and this was even true of organizations whose primary business was “Social” business. Even people I knew personally managed to avoid interviews or much, if any, communication. I don’t think it was because I have body odor, either.

One company, to which I applied for a community management position, sent me a four-page document containing around a dozen scenarios and problems they wanted me to respond to with my analysis of the situation and how I would handle it. I took the opportunity (and at least four hours) to respond to the challenge and provide what I hoped were good answers.

Despite my relatively rapid response, it wasn’t until I publicly wondered (on Twitter) why I was being ignored that I received an email (or was it a tweet?) informing me the job had been filled. Another company was kind enough just yesterday to let me know of another position that has been filled . . . months after I offered my application. I wonder why they never thought to interview me?

Here’s what I think may be happening. Despite all the rah rah talk about respect for the knowledge and experience of older workers, nobody really wants to hire someone my age. It’s pretty easy to figure out approximately how old I am simply by looking at my LinkedIn profile. If nothing else, you’ll be able to figure out I’m a Baby Boomer and, actually, with very little search proficiency, I believe one could ascertain my exact age with reasonable certainty. I have no intention of hiding it either.

I must point out, as well, I’m fully aware I have made a large portion of my life an open book by my participation in social media and through my blogging efforts. However, I also have a long track record of loyal and valuable leadership and service to an organization that played a significant role in the United States’ space program. I have also, for many years,  shared a great deal of the knowledge and experience I have gained from those efforts. There is a digital trail of my work as well.

I guess my best bet is to continue seeking clients who can use my assistance for short periods of time or for limited responsibilities. Let me say this to hiring managers, though. You really ought to figure out processes for treating your applicants with a bit more respect. I know they’re supplicants as well as applicants, but do you have to treat them like shit by essentially ignoring them throughout what is not a comfortable process to begin with? Just a thought. After all, the word “Human” is part of your process and job description, no?


Ooh! Ooh! Look At Me!

Too Old to Work? Too Old to be Useful?

I’m fully aware my experience is entirely anecdotal. After all, it has happened – as far as I can tell – only to me. Furthermore, I really have no way of knowing why things occurred the way they did because I haven’t been made privy to the processes and decisions that went into the “invisible” side of my experience. Therefore, you may write these words off as the irascible grousing of a bitter old man, if you like.

Nevertheless, inasmuch as I have applied for a shitload of jobs in the recent past, all of them online and most of them through LinkedIn, let me offer a little of my experience in doing so. When it comes to hiring, regardless of whatever else they may or may not do right, and regardless of the good intentions of no doubt good hearted people, HR departments suck at treating applicants as human beings.

Of all the positions I applied for, I would say no more than 20 – 25% of them acknowledged my existence in any way after I had completed my application. Of those, the majority were simple web pages that I was fed after completing their application. In total, I received no more than four email acknowledgements of my effort.

Unfortunately, my application was the last of our “engagement” and this was even true of organizations whose primary business was “Social” business. Even people I knew personally managed to avoid interviews or much, if any, communication. I don’t think it was because I have body odor, either.

One company, to which I applied for a community management position, sent me a four-page document containing around a dozen scenarios and problems they wanted me to respond to with my analysis of the situation and how I would handle it. I took the opportunity (and at least four hours) to respond to the challenge and provide what I hoped were good answers.

Despite my relatively rapid response, it wasn’t until I publicly wondered (on Twitter) why I was being ignored that I received an email (or was it a tweet?) informing me the job had been filled. Another company was kind enough just yesterday to let me know of another position that has been filled . . . months after I offered my application. I wonder why they never thought to interview me?

Here’s what I think may be happening. Despite all the rah rah talk about respect for the knowledge and experience of older workers, nobody really wants to hire someone my age. It’s pretty easy to figure out approximately how old I am simply by looking at my LinkedIn profile. If nothing else, you’ll be able to figure out I’m a Baby Boomer and, actually, with very little search proficiency, I believe one could ascertain my exact age with reasonable certainty. I have no intention of hiding it either.

I must point out, as well, I’m fully aware I have made a large portion of my life an open book by my participation in social media and through my blogging efforts. However, I also have a long track record of loyal and valuable leadership and service to an organization that played a significant role in the United States’ space program. I have also, for many years,  shared a great deal of the knowledge and experience I have gained from those efforts. There is a digital trail of my work as well.

I guess my best bet is to continue seeking clients who can use my assistance for short periods of time or for limited responsibilities. Let me say this to hiring managers, though. You really ought to figure out processes for treating your applicants with a bit more respect. I know they’re supplicants as well as applicants, but do you have to treat them like shit by essentially ignoring them throughout what is not a comfortable process to begin with? Just a thought. After all, the word “Human” is part of your process and job description, no?


Memories and Grief

Sp4 Steven Larry Ostroff My friend Steve Ostroff (on the left) just before his untimely death

“Life doesn’t cease to be funny when people die any more than it ceases to be serious when people laugh.” — G.B. Shaw

I have written previously that I am not a journalist and this post is clear evidence of that. My original intent was to publish this on either the Sunday before, or on the Monday of, Memorial Day. However, the subject was a bit emotional for me and I found it difficult to finish until now. I, therefore, offer it as a remembrance. It need not be tied to any particular holiday.

It’s Confusing

Memorial Day – much like Veteran’s Day, Pearl Harbor Day, and many other holidays or special days that commemorate the military or significant days in our nation’s history – almost invariably brings me a storm of mixed emotions. I have enormous respect for those who serve our nation. At the same time, I believe they are most often sacrificed not in defense of our freedom, but in the defense of others – who never serve – and in defense of their fortunes and their “right” to make money incessantly.

This Autumn it will have been 45 years since I had the dubious distinction of being a pallbearer at the funeral of one of my best friends, Steven Larry Ostroff, who was killed in the battle of Ong Thanh on October 17, 1967. He was the first of five classmates of mine who would perish in that unjust, stupid conflict and I was highly conflicted about it.

“I want to be an Airborne Ranger. I want to go to Vietnam. I want to live a life of danger. I want to kill the Viet Cong.”

Steve was by no means an innocent, angelic hero. I remember my brother recounting running into him shortly after he finished either Boot Camp or Advanced Infantry Training. What stuck out for him was Steve’s enthusiasm for battle and his desire to kill. I was a bit put off by hearing that at the time, but not entirely surprised. It was, after all, the mindset the Army wanted in their Infantrymen. It was what they trained them for.

I was just beginning to understand what the war in Vietnam was all about; an understanding that would soon blossom into full-blown resistance and activism in an effort to bring it to a halt. Steve, born 15 days before me, was barely twenty years old when he was killed. During the funeral his casket remained closed. As I remember it, we were under the impression his body was not recovered for a couple of days and his family did not want anyone viewing his remains.

I’m not sure at this point that was the reason, though. Based on the accounts of his death I’ve read recently, it seems more likely to me there wasn’t a whole lot of him left to identify and having what was left on display in an open casket would have been too horrific for his family and friends. The web sites I have found with his information state he was killed by “Multiple fragmentation wounds“.

I clearly remember the grief on his parents’ faces as we went through the acts of remembrance, consecration, and burial. I have always been moved most by the loss experienced by those who have been left behind and it’s especially painful to see parents having to endure the loss of a child. In this case, it was made even more difficult because – if memory serves – Steve was an only child.

Twice-Baked Rye Bread

He and his family lived right across the street from John H. Francis Polytechnic High School, where we both attended, and he and I used to hop the fence to eat lunch at his home. His mother, I believe her name was Sarah, always had hard salami in the house and, if I played my cards right, I could count on enjoying one of my favorite sandwiches, served on Jewish Rye . . . with real garlicky kosher pickles on the side.

We belonged to the same temple, Valley Beth Israel, and became Bar Mitzvah at around the same time. We went to the same Jr. High as well and, as crazy kids and adolescents, we had some good times together, the memories of which have receded well into the background after all these years. This is especially so because we never had the opportunity to reinforce our memories by reliving them and, probably, embellishing them.

When I was in Washington, D.C. years ago, I made a trip to the Wall to see Steve’s name and to reflect on his life and death. I did the same in Sacramento, where there is a memorial to the Californians who perished in Vietnam. Both of these trips were some time ago and both were quite emotional.

What Is Really Going On

I have remained dead-set against every engagement we have indulged in since, but I am hardly anti-military – and here is where the conflict, the cognitive dissonance, comes alive and dances crazily in my head. Steve was a friend of mine and the men and women who continue to serve include friends and family. I know and love many of them, yet I don’t believe they are keeping our country safe; at least not for the most part.

For the most part, I believe they are being used as pawns – as “cannon fodder” – in our ongoing efforts to make the world safe for lucrative investments in natural resources and trading opportunities including, and maybe especially including, the sale of arms and ammunition to just about anyone who has the money to pay for it.

I will continue to honor Steve’s memory, despite his apparent thirst for killing and despite my belief he was not fighting for our way of life or to keep us safe, just as I will continue to honor the men and women who serve today. However, I do so only because I also believe most of those who serve honestly believe they are fighting to defend their country. They believe this because they’ve been told it’s true and I’m not going to hold their naivete and ignorance against them.

Some would argue I should condemn them, based on the principles that ignorance is no excuse and the existence of the duty to refuse to obey unlawful commands. However, I think the situation is far more complex than that and I cannot turn my back on people who have been taken advantage of for so long they have no way of knowing how terribly they’ve been duped.

I feel for them – especially for those who have made the ultimate sacrifice – and I feel for their families. So much of the suffering that takes place due to war and conflict is completely unnecessary and truly counter-productive for all but a very few . . . and those are the ones who also profit the most handsomely from war. They’re the ones who should be shot.


24 August 2015

In preparation for my High School class’s 50th reunion in about six weeks, a classmate was putting together a Vietnam veteran’s collage. As part of the effort he is also creating a memorial to our fallen classmates. In doing research for this tribute, he came across this post and asked me, since I mentioned we had lost six classmates, who the sixth was. He was familiar with only five. I had long thought there were six members of our class who perished in that conflict, but I believe I was wrong. I have made the correction, above.


I’m Selling Cars

Signing up Test Drivers

Here’s Where The Paperwork Gets Done

Now, everyone knows that Ford Motor Company is doing one hell of a job embracing technology and, especially, digital and social media. Scott Monty has been leading the way and doing a pretty good job of it. Now I’m selling cars; Fords to be exact.

I’m not actually a car salesman, but I have a Ford dealership as a client. This is the biggest weekend of the year and it’s being kicked off with a yearly event meant to raise money for two local high schools. It’s called Drive One 4UR School and, for every qualified driver who comes in a test drives a new Ford, $20 (up to a maximum of $6,000) is donated to either Royal or Simi Valley High School. There is no sales pressure and the only requirement is to fill out a very short form before taking out the car, and answering a few questions on a survey after returning. That’s it.

So, as part of my efforts on behalf of Simi Valley Ford I have been spending more and more time on the premises. I told the President I didn’t believe I could do a credible job of representing his organization if I wasn’t somewhat a part of it, so he agreed to give me access to an office and a computer so I can be here, even if I’m actually working on other stuff.

I’ve been working on the test drive program a bit, and even took out a 2013 Mustang for a long and varied test drive. I’ve done a little bit of video that I’ll soon edit and put up on our Facebook fan page. I’m hoping to get a YouTube channel for us. Unfortunately, for now it would be blocked here on the premises, which I’ve been trying to get changed . . . so far unsuccessfully.

Right now I’m just enjoying being around a retail marketing event; something I’ve not experienced in this capacity for decades.  There’s Motown playing on a large sound system, American flags on all the vehicles, the weather is spectacular, and I’m sitting in my office waiting for a networking event (co-sponsored with the local Chamber of Commerce) to begin.

I’m going to have to leave early to attend open house for my 8 year old and then I’ll be back again tomorrow. I plan on spending time here over the weekend as well. That will also be something I haven’t done in years, although I work at home constantly . . . so it shouldn’t be all that weird. Ah – The Shirelles singing Carole King’s “Will You Still Love Me Tomorrow?”. Guess I’ll find out!


I Like to Mix and Match

A couple of Muses

One of these has got to be my Muse!?!

Yeah. I know. I missed posting the other day. I spent a lot of time creating and writing the first post for a new blog I created for a client. Have you tried to create an engaging and useful blog site for a Dry Cleaners? I believe I can (and have begun to) do it, but it ain’t a walk in the park, if you get my drift. Besides that, my muse decided to take a little vacation. I’ve been talking to it a lot lately, trying to convince him/her to stick around for extended periods of time, but I don’t always seem to get through to her/him.

Anyway, I suggested I would write a bit about why I’ve made the – perhaps – dangerous choice to mix my personal blogging in with my professional blogging. Actually, though I haven’t as yet done so, I plan on mixing in political blogging and, come to think of it, I’ve pretty much tipped my hand when it comes to religion . . . though I may yet have some surprises in store.

I have elsewhere discussed my purpose for starting this particular blog and why I named it Systems Savvy. I’m not exactly circling around to what my original intention was, as my plan is a bit broader than what I originally set out to do. What I am doing, however, is not only recognizing the systemic nature of the physical world, or that of the economy, society, and the entities that form bonds that keep things going, but also of my own life; me as a system and me as a system embedded in larger, more complex systems.

What I’m getting at is I am not defined by any one aspect of my life. I have diplomas to signify my completion of particular courses of study, but my education has been continuous and diverse. You can’t define me with a couple of initials at the end of my name. Neither can I be defined by any of the numerous positions I’ve held over the years at literally dozens of companies, some of which I either owned or was a partner in.

I have some pretty well-defined political and religious beliefs. Some might call me opinionated . . . but they’re clearly assholes :). Regardless, none of my “beliefs” or opinions are set in concrete. I like to think I am both intellectually curious and doctrinally malleable. I strive to be scientific in all that I do and in all my thinking about what makes the world go ’round.

Me and my alter ego

Me and my evil twin

I have a personal logo I designed, at the suggestion of Ross Dawson, that seeks to represent my philosophy to some extent. It consists of a pair of head-shots of me – one positive, the other negative – juxtaposed on top of the yin yang symbol. This represents my understanding* of the dialectic; the tension and resolution of opposite tendencies in the world and in human relationships.

All to say . . . I have presented myself as a compartmentalized, semi-one-dimensional person for most of my life. This is what was asked of me and what I gave in the belief it was necessary to survive and thrive. I still believe it worked fairly well for me and probably does for most people in today’s political and social climate. I have no intention of continuing along those lines. I’m still struggling for the right voices to use to present my stories, but I am bound and determined to present what I believe my life has been about and the direction I intend for it to take in the time I have remaining.

Two days ago marked the second anniversary of my retirement from Pratt & Whitney Rocketdyne. I’ve been reconciling myself with the reality that life wasn’t going to proceed along the path I had expected for an awful lot of years; learning to deal with the changing circumstances. I’ve been on this path for a while and expect to constantly refine – and redefine – it as time goes by. I have my moments of despair, primarily over wondering if I’m going to be able to replace the income I lost as a result of my retirement but, for the most part, I’m having a ball.

Stay tuned if you’re interested. I do want to be read. However, a large part of my impetus for doing this is my desire to leave a trail for my children to follow in understanding their father and why he did what he did. Having become a first-time, adoptive father at the age of 55 (and again at 59), I have no illusion that I’ll live long into my children’s adult lives. This is just in case I don’t get to have the conversations with them I’d like to.


* On 17 May 2012 I changed the word “knowledge” to “understanding” with respect to the concept of “the dialectic”. I did this as, in accordance with Professor Russell Ackoff‘s “spectrum of learning“, I wished to convey the thought not merely that I have knowledge of the existence of the dialectic, but I believe I have a reasonably well-developed understanding of how it works in the world as well. Whether I have the wisdom yet to apply that understanding well . . . remains to be seen.


Say What? When Did That Happen?

The Long Slide

Don’t get me wrong. Most of the time it’s like this.

Aging is an interesting subject to write about. After all, it happens to all of us and, as a Baby Boomer, my cohort is a rather large one. My experiences aren’t exactly unique . . . at least not in the grand scheme of things. However, I do bring a few wrinkles to the table. Perhaps the thing that stands out for me the most is the fact I still have rather young children.

If you read my blog or follow me elsewhere you should know by now my wife and I adopted our oldest child shortly after I turned 55. Not finding that enough of a challenge, we went and did it again when I was 59. I should point out my wife is younger than I am; not by a huge number of years, but the difference isn’t insignificant. It means when my oldest graduates high school I will be in my early seventies. Not unheard of, but surely a bit unusual.

Lately, I’ve found myself wondering if our journey wasn’t a little selfish. It’s all related to aging and my fear I will soon leave my children without a father, which will be the third (and probably most traumatic) time it’s happened to them. The first was losing their biological parents; the second their foster parents. I realize most of their memories of those two losses are pre-verbal and visceral, but I don’t think that makes them any less real and I don’t want to leave them until they’re full-grown and capable of taking care of themselves. I owe that to them.

Right now there is a confluence of events that’s causing me to think about my mortality a little more than I normally do. My retirement is far more devastating to my self-esteem than I anticipated. I’ve written about the separation I’ve felt and it hasn’t become any easier in the interim. It’s a bit difficult to feel competent when you don’t have the opportunity to test your skills and, given my propensity to continuously question my capabilities, I find myself struggling to find relevance.

Then there are the physical things. Oy! When I was a young man the only thing I was really interested in was wisdom. I wished to one day be seen as a wise person. I knew that would take time and that I would not be the one to determine when I had reached whatever level that might be. You don’t, after all, hang out a shingle advertising “Wise One Here”! For that reason I looked forward to getting older. Not that I wanted to rush anything, but the aging process was a necessary precondition to attaining my goal.

When I hit about forty it suddenly dawned on me I had not considered the physical consequences of aging. I was not pleased with knowing how naive I had been. Clearly, wisdom was still a long way off. Each year now brings new challenges: Essential tremors, deteriorating vision, and a host of other areas in which I experience physical deterioration, the inexorable acceleration of my downhill slide. They all seem to be converging on the next big milestone – my 65th birthday, now a mere four weeks away.

I’m not sure it would affect me as much as it has were it not for the end of my COBRA health insurance six weeks prior to Medicare kicking in. Actually, I planned on it and I’m not really all that worried about bridging the gap. However, I don’t recall ever being uninsured in my life . . . so it’s a bit weird to realize I am totally uncovered right now. I’ve suggested to my friends I might spend the six week transition entirely in bed, but I’m sure that would just give me a heart attack.

I’m not entirely certain what I’m writing now is all that coherent, as I sometimes feel I’ve lost a few of my cognitive faculties. Normal driving can be cause for concern on occasion, as I don’t seem capable of anticipating three steps ahead like I used to do so effortlessly. I suspect, at times, it’s all relative and what I’m experiencing isn’t objectively as bad as I feel it is, but how do I know? Again – Oy!

So . . . I promised I would write a little about how I’m dealing with the aging process. This is it. I believe I’ll have more to say but, in the interest of getting something out there (a skill I am still struggling mightily with) I want to post this. Please don’t hold me to anything. Clearly, these are the ravings of an old man who, having awakened one morning to find his youth behind him, is seeking to understand what the fuck just happened.

Tomorrow I’m going to address why I chose to incorporate professional and personal posts into the same blog. TTFN 🙂


A Less Than Auspicious Anniversary

I have an interesting anniversary arriving in about a week. Actually, it arrives in precisely a week; seven days, that is. May 14, 2012 will be two years since I retired from Pratt & Whitney Rocketdyne. Two years. It hardly seems that long ago I decided to accept an offer to retire early and strike out on my own. To be honest, I’m still not sure I made the right choice, but I did make it and I thought I would spend the next week recounting my “adventures” since then.

Does Retirement Have to Mean "Used Up"?

Does Retirement Have to Mean “Used Up”?

I should point out my retirement wasn’t entirely voluntary, though the choice was mine. I had no intention of retiring . . . ever. All the men I grew up with, including my father, worked until they dropped dead and, unfortunately, many of them – including my father – dropped awfully early. This was not my plan. The way I looked at it, work is what defines us and I expected to have something interesting to do for many a year to come. I though I would work at Rocketdyne well into my eighties.

It didn’t work out quite like I had contemplated, but it has made for an interesting two years and, I trust, will continue to provide challenges for years to come. However, it hasn’t exactly been easy . . . for many reasons. First, there’s the reality that my income has dropped considerably and we’ve been moving backward a bit each month as expenses slightly outpace income. Savings are really helpful, but they’ll be gone at the rate we’re going before the kids make it to college. This I find intolerable.

To remedy this I’ve tried, admittedly somewhat halfheartedly, a couple of different approaches I will attempt to chronicle in the next couple of days. My first attempt was to provide consulting services to small businesses seeking to use social media to market themselves and teach them how to engage with their target – and current – markets. Not only did the economic conditions militate against my being able to find success in the market I plunged into, but the very conservative nature of this town ensured people were not going to be easily convinced of the efficacy of a social media strategy. I was not prepared for their skepticism and reluctance to push the outside of the envelope. My bad.

One of the adjustments I have made is to lower my expectations considerably and work from there. This includes, of course, adjusting the rate I can charge for my services. I’m working at finding the sweet spot for that part of my endeavors.

Another major aspect of this milestone is that I will be 65 years old in less than a month. As prepared as I’ve been to accept, and even embrace, the inevitability of aging, I am still struggling with aspects I had not anticipated. I will try to go further in depth regarding these aspects in the next week. Suffice it to say that ageism is, I’m pretty sure, still very much a part our culture. The combination of reality and myth is very powerful and impinges on most everything I do. I’ll try and discuss my approach to aging and what has changed for me in the past several years tomorrow.