Category Archives: Personal

25 November 2011

365 Days of Thanksgiving

By Rick Ladd
The Simpsons Enjoy Thanksgiving

Memories of Thanksgiving Past

So I’m Not a Journalist

I suppose I should have written this prior to the holiday, but it really is a retrospective and, frankly, I hadn’t thought about it much before yesterday’s celebration. Please forgive me. I’m working on developing an editorial calendar. It’s on my to-do list. Maybe next year I’ll be more sophisticated, but this year I’m just me.

Thanksgiving has always been my favorite holiday and now another in a long line of them is in the books. It has always been a time of family, but in my case (and surely for many others) the nature of family has changed many times over the years. I’ve now experienced 65 Thanksgiving dinners. Actually, when I was younger we used to eat around 3:00 and by 6:00, when hunger returned to my growing body, I would frequently return to the table for a large second helping, but I’m not including those in the meal count; just the years.

Remaining, Yet Partial Memories

Of course, I don’t remember most of these dinners, though small portions (unlike my plate) do remain, considerably diffused by time and intervening circumstance. When I was a young boy there were dinners that included cousins, friends, and sometimes distant family, many of whom were my age and with whom I would play catch or, later on, watch football. As a young man, I recall several years when the meal was dominated by highly contentious political arguments over Vietnam, Israel/Palestine, and general economic theory. My father and I did not see eye-to-eye on many of the prevailing issues of the day and the dinner table was frequently where these differences came to a head, sometimes resulting in someone leaving the room . . . usually the old man.

Yesterday was the first time in a few years both my brother and sister were out of town and, coupled with the absence of my parents (both of whom are amolderin’ in the grave), I had no immediate family with which to spend the holiday. This also had a salutary effect, as it allowed my wife, children, and me to spend the day with her family with a total absence of guilt or argument over which location would be best. In the past, we have spent the day with one side and the evening with another. I like staying in one place best.

Holiday Exceptionalism Lost

The biggest thing that’s changed for me is the really special feeling of the day is no longer there. Don’t get me wrong. I still love the holiday and always enjoy being with family. Nevertheless, after all these years the excitement has worn off and, even worse, the food (which once was so special) has succumbed to a level of scrutiny I never brought to the table before. I’m wondering if this isn’t related to my being an older father of two young children, both of whom require lots of attention and neither of whom yet appreciate the wonders of a full Thanksgiving meal. Maybe I’m just jaded. By the way, my love of Pumpkin Pie does not seem to have diminished, so there’s something to be thankful for!

What It’s Really About

I’m reasonably certain what has happened is I now try to think of each and every day as one for which to give thanks. Since I am no longer religious, and have neither that type of community nor prayer to remind me of the blessings I receive, I make a conscious effort to do it in other ways. One of those is when I stare out at the night sky, which I do frequently, and contemplate how lucky I am to be here and, even better, to be conscious of being here. Thinking about the virtual infinity of the universe, it’s vast emptiness and tremendous violence, its humbling grandeur and beauty, I am always appreciative of the planet I live on and the amazing luck of the draw that I’m here and know it.

I’m also thankful I was born into a reasonably intact family, in a country as developed as the United States (regardless of the problems we have been, and are now, experiencing) and that I have lived a very interesting, exciting, and full life filled with challenges, setbacks, and triumphs. Thanksgiving tends to pale in comparison and I’m not sure that’s a bad thing. How was your Thanksgiving?

2 Comments   |  tags: , , , , , , , , | posted in Family, Food-Cooking-and Eating

21 November 2011

The Many Uses of Facebook

By Rick Ladd

Speak Up?

Thinking Back

A while back I wrote about the dilemma I faced when I first realized my Facebook “friends” consisted of numerous constituencies, and my concern that speaking frankly to one may unwittingly offend or alienate some from another. I also mentioned that, despite this initial fear, I quickly resolved it in favor of just being myself and not worrying too much about it.

Lately I’ve noticed another phenomena that’s been slowly creeping into my activity on Facebook. While it’s related to my interest in economics and politics, it does seem to be driven considerably by the Occupy movement (I use only Occupy advisedly, as there exist not merely an Occupy Wall Street group – which started this whole thing – but also other groups, most evident on Facebook as Occupy Together, Occupy Marines, etc.)

As part of my decision to just “let it all hang loose” and be myself, I have increasingly shared articles, pictures, etc. from some of the political sites I either frequent or that like-minded friends have shared with me. As it happens, I generally characterize my political leaning as so far to the left I’m almost a Libertarian (mind you, emphatically not one). I have also responded to some posts from people with whom I don’t exactly agree, telling them politely of my problems with their positions. Most of these conversations have been quite pleasant; spirited debates over policy and principle. Several times someone has actually commented on how they were pleased with the civility of the thread and its participants.

Is Useful Political Discourse Possible?

So, what I’m beginning to wonder is if this is, indeed, a new phenomena that may turn out to be useful and healthy for political discourse. If you have a fair amount of friends there’s a substantial chance they will represent numerous viewpoints and positions on the important issues facing us. Might not we be able to understand each other better and, consequently, move away from the precipice of irreconcilable differences we seem to be teetering on lately?

I have to admit there is a bit of a dark side to this as well. Two things have happened to me that I find a bit chilling. The first was a friendly “suggestion” I received that I might want to tone it down a bit when discussing the Occupy movement and the politics and economics behind it. The impact this might have on my standing in the business community was the implication, and its seriousness did not go unnoticed by me. The second is related, but needs a bit of background.

UC Davis Pepper Spray Incident

Not Exactly a Meeting of Minds

Maybe We Can’t All “Just Get Along”

I live in a relatively insular city – Simi Valley, CA – home of the Ronald Reagan Presidential Library and Museum. The City leaders are, for the most part, far more conservative than I am (who isn’t?) and I have become Facebook friends with a lot of them, including the Mayor, members of the local Chamber of Commerce, and at least one City Council member. Being a strong proponent of the right of free speech, I have spoken my mind rather openly; at least on Facebook. I don’t get into too many political discussions when doing business and I am a big supporter of local small business and wish to actively contribute to making our local economy strong and vibrant.

Last night I realized the City Council member had “unfriended” me, presumably due to a conversation I had with a couple of his friends. As I recall, it was one that received a post of praise for its tenor and the level of intellect involved. I do recall, though, I was very adamant in pointing out what I saw as fallacious arguments based on incomplete or incorrect knowledge. Frankly, I’d like to hear of anyone having a really fruitful discussion about the merits of Dialectical Materialism with a rabid anti-Communist. In my experience, the philosophy behind Marxism is little known here in these enlightened United States, and it’s very hard to receive any respect from someone who is certain of the correctness of their knowledge and the evilness of yours.

A Profound Dilemma

So I’m also wondering . . . despite my essentially being out of the job market and, therefore, not having to worry about alienating a potential employer, do I now have to censor myself politically lest I “upset” a city leader and risk throwing a roadblock in my meager, but important, efforts at making Simi Valley a better place to live? I don’t ask that people agree with me; merely that they respect my position and – especially – my desire to do what’s right for the community as I see it . . . just as I respect their beliefs and integrity. I really don’t care for revisiting this whole dilemma around what’s appropriate when it involves the core issues of our lives and livelihoods.

As well, I’m very disappointed this person decided to unfriend me. I believe we have more in common than we differ on. I also wanted to keep up with what he was doing as a Councilperson, as he uses Facebook to post from various events he is involved with. It seems I’ve been cut off from a useful, viable channel to the goings on of one of my city’s leaders and I’m still not sure how I feel about it. How do you feel about this?

Mouth/Flag Image from reading. writing. revolution

3 Comments   |  tags: , , , , , , , , , , | posted in Business, Economics, Philosophy, Politics, Social Media, Systems Thinking

28 October 2011

Move Along Now. There’s Nothing to see Here.

By Rick Ladd

Be Careful What You Say

So . . . after deciding to open up a bit and start to share a little more of what I want to share, rather than what I think I need to be sharing (mostly business stuff), I’m still struggling with how best to do it and what, exactly, I feel comfortable with writing about. It’s actually bothering the hell out of me that I can’t pull the trigger and get out some posts on the things that matter to me: My children and the circumstances of their joining our family (international adoption); my feelings about the direction our nation is heading in (backward), as well as the responses to it; education as it relates to where our nation is going (both school and life-long); and my thoughts regarding these subjects.

My biggest conflict revolves around my children and how much I can share without violating their rights to their own story. Yes, I believe they have rights like you and I and I wish to respect them. On the other hand, I’ve learned so much from raising them and from dealing with their circumstances and my role in them that I want to share how it’s affected me as well as the things I think need to be done to lessen the burden for them and those like them, many of whom I now call friends and from whom I’ve learned much.

Painful and difficult as it is, I’m determined to write more frequently, though the past few weeks surely haven’t evidenced that. Nevertheless, I intend on pressing on even if I trip, stumble, and fall. I’m deeply thankful to those of you who take time out of your precious day to read what I have to say and I really appreciate the comments I occasionally receive. I’ve sat on this post for far too long, so I’m going to fire it off even if it feels more like a placeholder than anything else.

2 Comments   |  tags: , , , , , , , | posted in Personal

5 October 2011

A New Personal Direction – Blogging As Catharsis

By Rick Ladd

Where to go? Where to go?

Why Systems Savvy?

There’s a reason I named this blog Systems Savvy though, to be truthful, I haven’t really done what I intended when I decided on the title. Blogging for me has been somewhat aimless as I’ve attempted to find my voice and considered what I wanted to accomplish. For the last year and a half, starting with my decision to accept the early retirement package offered by my former employer, I’ve considered how to use it to both promote my new business and educate the people I wanted to reach.

The result has been a number of fairly well-directed posts on various issues involving small business and social media marketing. However, I am only beginning to become accomplished at marketing, in general, and frequently feel I don’t have anything to say that hasn’t been said – and said better – by others.

Lately, especially during a period of time I have been working with an associate on a fairly ambitious proposal (which, last week, was declined), I haven’t had much to say at all. I have, however, been giving a lot of thought to the direction I would like this blog to go in, and I think I’ve come to a decision on what I want to do. Let me explain.

My original intent was to look at various world views, philosophies if you will, that attempt to provide a systemic approach to understanding nature, society, economy, etc. The thinkers I have come to respect and, I think, understand include people like W. Edwards Deming, Russell Ackoff, and Peter Drucker (among others) from the business world, and Karl Marx (an eyebrow raiser, I know, but more about that in later posts) and Friedrich Engels, especially with respect to the philosophy of Dialectical Materialism. This effort began on January 7, 2008 where, in my first post, I explained what I hoped to accomplish. Unfortunately, the distractions and obligations I referenced back then kept me from accomplishing what I then thought would be useful . . . and possible.

Changing Direction

Now, after being somewhat forced to accept what for me was a way too early retirement package, and having embarked on my journey back into the world of small business, I’m finding I need to rethink the direction this blog should take. I want to bring it somewhat back to my original intent – with one small wrinkle. I need to write more about the lessons I’ve learned; not merely with respect to the things I experienced and accomplished in my over two decades at Pratt & Whitney Rocketdyne, but also with respect to those things I learned in the preceding two decades in small business, as well as the many experiences I’ve had outside of the business world. One more thing. I’m not dead yet and I am far from inactive in my community.

To do this, it seems I will have to buck one of the “rules” of blogging, i.e. “it’s not about me“. This concept has made it exceedingly difficult to share some of the things I wish to write about for two main reasons. One I wrote about earlier, and that’s this feeling I’ve had all my life that everyone knows what I know. After all, it’s obvious! Right? The second is I’ve been repeatedly asked to write about many of my life experiences, which are not quite “mainstream” and from which I have gleaned some lessons that have been important . . . at least for me, but I’ve been constrained by that admonition against making it about oneself, as well as my inborn desire to please, not offend, others.

I’m constantly working on the first of these issues and here’s what I’ve come to think about the second. I am NOT in the middle of my career. After all, I’m now collecting Social Security and a pension from my previous employer. Less than a year from now I will be eligible for Medicare and, increasingly, I will need it to deal with the medical problems that come from aging. Most bloggers I know (not all) are between 20 and 30 years younger than I am. They have decades to go in their worklife. I may have a decade or two left, but the prospect is far less certain and, truth to tell, I really want to slow down a bit.

I think a change is in order. I think I need to write about all the things I care about. I have also previously written about the dilemma I faced when I realized the disparate “friends” I had on Facebook and how it momentarily took me aback and caused me to reconsider what I was willing to share – with everybody! As then, I have come to the conclusion I can, and should, write about the things that interest me, no matter how they might seem disconnected . . . because they aren’t! They’re taken from my life, my experiences, and the conclusions I’ve drawn or the questions I still have regarding them. If some are offended by this, oops! Too bad.

Me and You as Systems

I am interested in systems theory; systems thinking. Part of my understanding about it is we are all part of various systems. As living organisms we are ourselves systems. For over 60 years I’ve felt, as most of us do, forced at times to separate my life into its constituent parts: Personal; professional; political; religious; philosophical; etc. Yet they are all – for me – intimately related and inextricably intertwined. They are what has made up my life.

Perhaps I’m getting a bit melancholy as I realize my time is surely winding down. I hope to have at least a couple more decades left in me, but there are physical changes making it clear that it won’t be the same. I am showing signs of essential tremors, which my mother had and which sometimes make it hard for me to eat with a fork or grab a small bottle out of the medicine cabinet. Just this past Monday I had a suspicious mole removed from the scar on my back that is the result of surgery to remove a melanoma a couple of years ago. My hair is mostly gray. I have chicken skin, moderate hypertension, and type II diabetes! There are other signs. Perhaps I’ll write about them too.

So here’s the deal. Although I will continue to build my business, which includes a large dose of pro bono and civic-minded activities as well as remunerative ones, I intend to increasingly share my thoughts about the rest of my life as well. I know I have written some posts that were personal, political, and even relating to religion (thought certainly not promoting it), but I have lately been going in the direction of making this a business blog. I will no longer do that. I’m not sure this is the right thing to do. Were I younger, perhaps it would definitely not be the right thing to do. However, I’m not really worried about looking for a job or offending my parents. They both shed their mortal coils years ago.

Frankly, I don’t know if anything I have to say is all that important, but I have the opportunity to write about it and, if nothing else, it will be available for my children, who are now only 7 and 10 years old. I want to leave something so they will be able to better understand who I was and, especially, just how much I love them and want the very best for them. That’s important to me!

Photo Credit: Directions by mistermoss – via Flickr

8 Comments   |  tags: , , , , , , , , | posted in Business, Family, Personal, Politics, Professional, Random Thoughts

31 May 2011

Facebook and Family. Another Plus

By Rick Ladd
Isadore Edward Wladofsky

My dad during training, circa 1943

My last post was about how Facebook has made it easier for me to remember birthdays and, because of that, send my salutations and good wishes to people I respect and care for. It was meant to be a little bit light-hearted, but not too much. Recently, I’ve had occasion to think about another element of my personal life Facebook has enhanced. For Memorial Day this year I replaced my profile picture with one of my long-deceased father. It was taken at Great Lakes United States Naval Training Center, sometime during his training as a Radioman. Subsequently, he served aboard Liberty ships and LSTs (Tank Landing Ships) and was a participant in at least one of the notorious Murmansk runs. As somewhat of a side note, as a result of researching links to include in this paragraph I discovered that my father was likely in what is referred to as the U.S. Navy Armed Guard, a special group of sailors tasked with defending U.S. and allied merchant ships during WWII.

He never talked about his experiences in much detail, but I know first-hand he never again slept all that well. I learned at a very early age not to be within striking distance if I was asked by my mother to wake him up! I would gingerly grab a foot, shake a bit, then quickly back toward the door. I do know he also acted as somewhat of a ship’s journalist and cartoonist, as he had saved copies of the newsletters he wrote and published. I also know he was quite familiar with Morse code.

So, back to the point of this post. As a result of my putting the picture up (I’ve put it here as well), my niece – my brother’s youngest daughter – saw and commented on the picture and the few words I posted about why I put it up. She commented “Very cool Ricky…I knew he was involved somehow with World War II but I never knew specifics. Thanks for sharing :)”, to which I responded mentioning how I was glad I could share what I remembered before I’m gone as well. She then said “I agree! It is a shame that I never got to meet him, but I always love hearing stories about him, no matter that they are second hand :)”.

It then occurred to me that, despite the problems we’ve all had with Facebook, especially around issues of privacy, I have never connected with my family as completely as I’m able to do through it. I have managed to scan old photos of relatives and share them with my family. Many of them had never seen, and never would have seen, any of them save for my placing them on my wall. I know there are other ways in which I could share and, believe me, I’ve tried many. However, nowhere does such a large group of my family spend time than on Facebook.

I don’t wish to defend anything untoward that Facebook does, and I have no doubt they’ve overreached in some areas. I can’t image serving a customer base of some 3/4 of a billion users without something being amiss now and again, so don’t color me surprised or even terribly offended. I am also not interested in getting into a discussion of how you or someone you know has been wronged by the service or any of their numerous applications. I believe there are more useful forums for that kind of a conversation.

I merely wish to point out the slightly unappreciated capability Facebook has given me (just me, that’s it) to connect with family and friends that I otherwise would likely not have. As social media expands and becomes more useful and sophisticated, I have no doubt there will be rough spots and mistakes (possibly some very big ones) will be made. But, to use an old adage, I don’t wish to throw the baby out with the bathwater. I still like what I’m getting out of the offering . . . and the price is right in my wheelhouse 🙂

Leave a comment   |  tags: , , , , , , , , , , , , , | posted in Family, Social Media

26 May 2011

Can We Have a Little Empathy Here, Please?

By Rick Ladd

Happy Birthday, Whoever You Are

I keep discovering new ways that Facebook has changed my life. I began noticing that every time the birthday of one of my FB friends would show up in the top right corner of the page, I would take a moment to click on the person’s name and send them a greeting on their wall. At first I would note how Facebook was slowly eroding the old saw about men never remembering birthdays. Obviously, it wasn’t me who was doing the remembering but, nevertheless, I was aware of the existence of the birthday and was able to extend my wishes for an enjoyable one.

Frankly, I had always felt a little guilty about not remembering birthdays because I kind of enjoy experiencing mine. However, in all honesty the guilt wasn’t quite strong enough for me to always remember when birthdays occurred. I had made some valiant attempts, through entering the dates for most of my family in my Outlook calendar, which I transported from computer to computer over the years . . . sometimes ending up with multiple listings such that I began to tune the whole business out. Additionally, there were recurring periods where I just wasn’t very good at checking my calendar.

This has been an ongoing struggle, but it’s only been 64 years (a week from this Saturday, but I’m not fishing), so perhaps there’s hope for me yet. When I was in the corporate world, it was always one of the things I put down on the mandatory list of items I needed to work on – “improve my use of personal organizational tools to increase efficiency and effectiveness”.

Now I’ve got Facebook, which keeps improving my ability to track things I otherwise never paid much attention to. Of course, birthdays don’t exactly make all that big a difference in my professional life, so there are numerous other tools I’ve come to use. However, the concept of gathering information from my contacts, associates, friends, family, etc. such that I can keep continuously better track of the things that matter to me most, is an awesome thing. Facebook, despite whatever shortcomings we may all ascribe to it, has played somewhat of a major role in this continuous development. For that I’m thankful.

BTW – I was reminded of this cultural shift by Euan Semple, a wonderful blogger and someone I’m happy to say is a Facebook friend of mine. Euan’s birthday is today and he posted the following on his wall: “I turned off posting to my wall because of the amount of hacking Facebook was suffering but doing so just before my birthday and preventing people sending birthday wishes was a bit dumb!” I guess that about explains it for me. I am getting no small amount of joy from being able to send birthday wishes to my friends; all because of Facebook. I like to think, in some small way these acts are bringing us closer together. Has Facebook changed the way you interact with your friends, etc.?

8 Comments   |  tags: , , , , , , , , , | posted in Family, Personal

11 May 2011

The Kingdom of Spamalot

By Rick Ladd
A Can of Spam

All Hail The King!

Checking my dashboard for this WordPress blog, I discovered I have received 15 comments that have been isolated as spam. Sometimes there are legitimate comments that get quarantined and I want to be careful to review each one of them for legitimacy. What’s particularly interesting to me is how many of them tell me I’ve posted the greatest thing since sliced bread. There are two other things that seem to distinguish virtually every one of these. First, there is almost always a misspelling that generally consists of a spelling transposition, i.e. the letters are all there but not in the right places. Second, most of them use an acronym generally reserved for texting. Here are some examples:

  • YMMD with that asenwr! TX
  • That’s way the bseetst answer so far!
  • You’re the graetest! JMHO
  • Never seen a bteter post! ICOCBW
  • With the bases loaded you strcuk us out with that answer!
  • That’s raelly shrewd! Good to see the logic set out so well.
  • AKAIK you’ve got the asnwer in one!
  • Wow! Great tihnknig! JK
  • Great common sense here. Wish I’d thugoht of that
Another interesting thing is some of these comments are in response to other comments that aren’t directly responsive to what I wrote, but are clearly related to a couple of keywords in the post. For instance, I wrote a post about bacon and one of the comments was a discount offer for smoked meats, which I decided not to remove as it might actually be of interest to someone. Others are comments to a test I did.
I’m unclear on what these comments are doing for anybody, assuming they aren’t caught, marked as spam, and deleted – which is what I’m going to do with all of them. Anybody know why this happens? Are they just link fishing or something? There no doubt is a term for this I’m just unfamiliar with.

3 Comments   |  tags: , , , , , , , , | posted in Random Thoughts

2 May 2011

What’s In A Friendship?

By Rick Ladd

I remember the day I realized my Facebook friends consisted of old and new friends, colleagues, and family. My initial reaction was one of horror and despair. The horror was in realizing being myself with one set of “friends” might not be as well understood, or as welcome, by those who were in another set of my “friends.” I was paralyzed, but only momentarily.

Since then I’ve come to accept (or should I say I’ve come to realize my “friends” must accept) the diversity of relationships and viewpoints we all have. Perhaps it is partly because I am not at the beginning of my career, but much closer to the end, and – therefore – I have little need to worry about impressing an HR department. My professional experience is long and varied, running the gamut from very small (2-3 employees) businesses to large (100K plus employees), multi-national corporations. My accomplishments stand on their own and, besides, my main interest is in small business now.

Don’t get me wrong. I don’t wish to offend anybody, but I really don’t want to worry too much about somebody not agreeing with or liking what I have to say. If you are a friend of mine, it means I find something valuable in what you have to offer. If we all thought alike, how would we learn anything . . . ever?

So, please forgive me if I offend. My political and religious views are far from mainstream, but I’ve arrived at them through many years of thought, study, and introspection. I am probably far more aware of the intricacies of mainstream thought than others are aware of those I adhere to, yet I have lived quite comfortably with them. I hope you’ll do the same for me. Can’t we all just get along? =;^D

7 Comments   |  tags: , , , , , , , , , , , , , , , , , , , , , , , , | posted in Personal, Restaurants, Science, Social Media

21 April 2011

For Restaurants Engagement Has Always Been on the Menu

By Rick Ladd
Engage!

Make it so!

Everyone and her aunt – at least those in the social media world – is talking about engagement nowadays. For instance, just a few weeks ago Brian Solis posted “The Rules of Social Media Engagement” on his blog. Ten days ago, Laurel Papworth wrote “7 Levels of Social Media Engagement” at socialmediatoday. Way back in January of 2010 Jason Falls wrote a rather scathing review of the concept in social media explorer entitled “What is Engagement And How Do We Measure it?”

Now, I’m far from an expert in this field. I have no training in marketing, PR, or advertising, though I have pretty extensive experience in sales, having spent many years in the wholesale food business doing just that (lots of cold calling on people who were already buying from someone else, actually). However, since embarking on my new career as a social media marketing strategist and bottle-washer, I do have some thoughts about what “engagement” means to me.

I’m of the opinion the use of “engagement”, in today’s rapidly changing social media fueled world, means a shift away from broadcasting one’s message out through print media, email blasts, websites, etc. toward a model that invites dialogue and conversation. I believe the difference is fairly well expressed in the concepts of “outbound” and “inbound” marketing. As I said, though, I’m a bit of a novice at this, so maybe I’m just full of hot air myself.

Nevertheless, I do have a fair amount of experience with the restaurant business, having eaten at lots of them, as well as managed a couple, and sold lots of product to many. I learned all about service from the restaurant business. I learned how to make people not only comfortable, but happy they did business with me.

So . . . what do I mean by the title of this piece? I am doing some low-level reputation management and I have some Google alerts set up to let me know when some of the businesses I’m working with, or am interested in, are being discussed. Today I got one that led me to read a couple of reviews of a particular sports bar I would like to have as a client. One of the reviews mentioned how the owner walked around and talked to each of the tables where people were eating, drinking, and watching a game. The author of the review also suggested this was no longer the norm, which was why it stood out. Also mentioned was the author’s belief this wasn’t just a cursory walk-around, but a genuine conversation; an “engagement” with the people that pay his rent and his employee’s salaries.

It made me realize the best, most successful restaurants have always done something like this. They make their customers feel as though they are eating with friends, that they matter, and their comfort and satisfaction matter. It’s not something that goes on a checklist of things to do. It’s natural (at least with the best of owners and managers) and – which it always was for me – fun and fulfilling. It’s also a way to get immediate feedback and to address problems before they get out-of-hand.

Engagement is important, and social media provides ways for most anyone in business to participate as never before possible. However, as many also point out, it’s important to be genuine and it helps if you really care. Successful restauranteurs understand this in their bones. Their success proves its value as well. Have you figured out how to genuinely engage with your customers?

Leave a comment   |  tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , | posted in Business, Food-Cooking-and Eating, Marketing/Branding, Restaurants, Social Media

11 April 2011

Heavenly Bacon . . . or Sky Bacon?

By Rick Ladd
Sizzle, baby, sizzle

Death strips or Yummy Lozenges?

This blog is hosted by WordPress.com. I love it. It’s easy to maintain an organized, continuous presence on the web (assuming I post fairly frequently) and I have found it to be a continuously improving Content Management System as well, i.e. more than just a blog for me. This year the folks at WordPress launched a sort of challenge to those who use their services. It was to blog every day, if possible, or at least every week. I chose to accept the latter challenge, though I have declined to use the subjects they suggest every day.

However, today they suggested writing something about bacon and I just couldn’t resist. Having been raised in the world of smoked and luncheon meats (bologna, ham, hot dogs, head cheese!, liverwurst, and bacon – to name a few) I have a long-standing love/hate relationship with them. I am intimately familiar with almost all of them (head cheese was never a favorite of mine, but I’ve sold and delivered a fair amount), and I am pretty familiar with the health consequences of eating them, though there are lots of conflicting viewpoints; some with merit.

That said, I spent the summer between my first and second years of Law School (1974) working at a butcher shop in Gardena, California. We had a large, automated bacon-slicing machine and kept several hundred slabs of bacon around, which we sliced fresh each day. On Saturday, I would keep my eye on the case the sliced stuff was in and, when I noticed we had revealed a particularly lean part of the tray we laid out, I would snag a pound to take home for next day’s breakfast. My girlfriend at the time was from Vermont and we always had blueberry pancakes made on a Vermont Soapstone, drizzled with the best Vermont Fancy Maple Syrup. The bacon was thick-cut and the rind (skin) was left on, making each piece crunchy. These were incredible breakfasts, the memory of which has stuck with me all these years.

Now what does the title I’ve used have to do with anything remotely involved with bacon? There is a dessert found in many Mexican as well as Central and South American cuisines. It’s called Flan and, if you have not experienced it, think custard and Crème caramel for somewhat of an analogy. There are similarities. Like many dishes, there are numerous variants and the skill of the person baking it can change a delightful experience into a ho hum downing of a reasonably tasty sponge. Texture is quite important with this dish, IMO.

The type of Flan that stands out in my mind, however, is the Cuban version. It’s called Tocino del Cielo and it is – I guess – at least twice as rich as the kind I favor the most. For my tastes, it’s a little bit too rich. Nevertheless, it is clearly savored by quite a few people. Now to the title. I have always translated the name of this Cuban Flan in two different but related ways. The first is Sky Bacon or, literally, Bacon of the sky. My favorite translation, though, is Heavenly Bacon. Given that bacon is probably the richest meat you can purchase and cook without any preparation, I think attaching the word to an incredibly rich dessert makes some sense and, even though I find it a bit overbearing, adding heavenly kind of makes sense as well.

Do you know me (or someone who knows me)?

Six Degrees Probably Won't Cook This Dude

Do you like bacon, or do you think it will kill you to eat it? If the latter, do you eat it anyway?

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